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Global demand for tyres is on the rise

Demand for tyres has been returning fast in 2021, with global demand rising to 1.86 billion units according to new detailed market forecasting from Smithers.

This is a welcome recovery for the tyre industry, after the cumulative effects of the Covid-19 pandemic caused a -10.6 per cent drop in unit sales volumes across 2019-2020.

The new Smithers study, ‘The Future of Tire Raw Materials to 2026’ shows how demand for tyre raw materials will surge by 12.0 per cent to reach 39.6 million tonnes in 2021.

As stability returns to auto manufacturing and tyre plants future, the Smithers study says that expansion is forecast at a compound annual growth rate (CAGR) of 2.6 per cent. This will see a total of 44.8 million tonnes of natural rubber, synthetic elastomers, steel cord, fillers, textiles, plasticisers and other chemicals, converted into 2.13 billion tyres in that year.

Based on an exclusive market survey and incorporating the latest economic, and tyre production data, this report identifies there will be significant shifts in demand for tyre raw materials over the five-year forecast period:

  • Sustainability, will accelerate demand for harder-wearing tyre compounds, as well as investment in new greener materials. This includes both the use of more recycled content in tyres and increased use of alternative bio-based components in tyre construction.Overall this emphasis, now enshrined in a myriad of corporate sustainability commitments, will challenge the industry; both in terms of achieving a consensus on what sustainability in tyre manufacturing looks like, and balancing material sourcing concerns against key performance metrics, such as rolling and wear resistance.


  • Covid-19 has accelerated the adoption of electric vehicles, which is having a major impact on the entire transportation ecosystem. Tyre manufacturers are responding by prioritising durability, strength and low rolling resistance in materials sets for EV tyres, to optimise the range and performance of these heavier vehicles.


  • Legislative pressure from regulators is increasingly focused on new standards for reducing the emission of wear particles from tyres, again favouring harder rubber compounds.

Simultaneously there is a drive to substitute away from more hazardous chemicals used in tyre manufacturing, including, cobalt salts, 6PPD antiozonant, resorcinol-formaldehyde latex (RFL) textiles, and diphenyl guanidine (DPG) in silica preparation.

These changes are happening even as supply chains for many raw materials are still not recovering from the disruption of Covid-19, which has seen price rises and material shortages through the first half of 2021.

As stability returns:

  • Demand for solution-SBR grades will rise due to their superior rolling resistance, and compatibility with silica fillers in tread compounds.
  • There will be increased use of polydicyclopentadiene (DCPD) resins in place of less effective, lower-performing terpene resins.
  • Carbon black demand will remain steady, and be bolstered by the arrival of the first recycled and carbonaceous filler grades, but will still be eclipsed by accelerating use of HDS silica.
  • The market will increasingly look to Asia, both as the region that has recovered from the pandemic quickest, and one where new ownership and electric vehicle manufacturing are booming.
  • This will help make two-wheeler tyres the fastest growing segment through to 2026, as scooters and motorcycles are the most accessible mobility choice for new consumers in India and China.

The ‘Future of Tire Raw Materials to 2026’ is a definitive business strategy guide available to purchase now priced €5,250 / £4,750) from Smithers.

It combines market-leading analysis of technology and post-Covid demographic and industry trends with an authoritative market dataset. This defines the tyre raw materials market through 2026, segmented by regional market, material type and grade, and includes exclusive forecasts on current and future tyre consumption by vehicle/ tyre type.

Founded in 1925 and headquartered in Akron, Ohio, Smithers is a multinational provider of testing, consulting, information, and compliance services, with laboratories and operations in North America, Europe, and Asia.

Smithers is known for delivering accurate data, on time, with high touch, by integrating science, technology, and business expertise, so customers can innovate with confidence.