In a move designed to further strengthen the Sailun European management team, and aligned to Sailun’s stated objective of growing their European market share, Sailun Group has appointed Gareth Passmore as Senior Vice President (PCR and TBR Tyres).
Passmore will, along with Courtland Michaels (responsible for the Specialty Tyre area), report directly to Sailun Group’s European President, Chen Huang, and will work from the recently-expanded Sailun European Head Office in Frankfurt, Germany.
This appointment is effective as of May 4th, 2020.
With substantial industry experience across EMEA and Asia-Pacific, with several prestigious brands (and most recently, Falken Tyres), Passmore is a significant and prestigious appointment for the Sailun Group.
Chen Huang commented: “Gareth will be responsible for all of the operational, sales and marketing aspects of the PCR and TBR Tyre divisions of Sailun Europe, and we are delighted to welcome him to our Senior Management Team. We wish him every success for the future and to the continued growth and development of our European business.”
Passmore added: “I am delighted to be joining Sailun at a very exciting time for the Group, the individual brands, its people and its partners. As exemplified by the investment in the sponsorship of both Valencia CF by Sailun, and of West Ham United by its sister brand, RoadX, there is a strategic desire to expand in Europe – I am excited by the potential future possibilities and opportunities.”