First Stop appoints national franchise manager for Ireland

First Stop has announced the appointment of Shaun Sweeney as national franchise manager UK and Ireland.

First Stop says it has already secured 11 new franchise partners during the first two months of the year through its refreshed approach, which is geared around the individual needs of each dealer.

“Our new proposition has really resonated with independent garages and it has been a big success,” said Shaun Sweeney. “We’re welcoming a number of new dealers to the network, with a tailored package of support that is adding real value to their businesses.”

Central to First Stop’s approach is the ‘Autoprocure’ platform, a one-stop-shop for tyres, featuring a unique tyre comparison site.

The newly launched ‘Advantage Package’, which is free for garages to join, provides access to “superior rates with premium suppliers” across tyres, parts, and other services, alongside existing offerings such as signage, training, and health and safety.