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Firestone to turn up heat at Europe’s hottest festivals

Firestone, the tyre brand with over 100 years of heritage, is set to turn up the heat even higher at some of Europe’s hottest festivals this summer with the Firestone Music Tour. As a key sponsor of music festivals in Spain, Germany, France, Poland, Italy and the UK, Firestone plans to reassert its presence on the European market as a dynamic, energetic and above all cool brand for the young and young at heart. 
FS_Geneva_Festival_MapFirestone is all about living life to full, about exploring new places, new experiences and new emotions. The Firestone Music Tour builds on that spirit of freedom, helping festival goers across Europe to just be themselves, let their hair down, and rock out to some of the hottest acts to hit Europe this summer.
The Firestone Music Tour aims to capture the minds of those who are young at heart. People who like to explore new opportunities and who, when it comes to driving, are looking to make smart choices backed by the assurance of a solid brand with a long tradition of innovation and quality. The Firestone Music Tour therefore aims to boost the visibility of the brand amongst a target group who identify with the brand’s values and heritage, while at the same time, linking the brand to a totally cool music experience.
Music has the power to cut through social and cultural boundaries and tap directly into people’s emotions. By linking the brand to these universal, positive values, Firestone hopes to strengthen its brand identity, enhance brand loyalty and potentially reach new, previously untapped sections of the market.
The Firestone Music Tour will be present at major music festivals in 6 countries around Europe: Spain, Germany, France, Poland, Italy and the UK. A team of Firestone roadies will be on hand at an elaborate stand, while organising special attractions and extra activities both inside the festival grounds and in car parks and campsites outside it. The Firestone Music Tour will also be supported by a pan-European social media campaign and special promotional events in local markets.
The Firestone brand is legendary in the USA where it was born over a century ago and boasts an impressive list of achievements both on and off the race track. Bridgestone, the world’s largest tyre and rubber manufacturer who acquired the Firestone brand in 1988, is working hard to spread the word in Europe with initiatives in the domains of both product development and marketing. In other words, the Firestone Music Tour is just a small part of a wide-ranging offensive aimed at revitalising a brand that boasts over 100 years of innovation and quality.
Festival goers will be able to experience the Firestone vibe first hand at the following festivals around Europe this summer: