Firestone will sponsor this year’s ‘All Points East’ music festival in Victoria Park, London, from August 27-30.
It’s been four years since All Points East launched and this will be the third time that Firestone has added its presence, with its high-profile Firestone stage making a welcome return to entertain revellers.
The Firestone stage will feature some of the best up and coming talents in music and allow the audience to experience the performances of some new talents in the industry.
Although Firestone, a brand of Bridgestone, is known for its tyres, music has always been an integral part of its DNA.
This dates back 90 years to when ‘The Voice of Firestone’ radio programme helped talented musicians to launch their careers.
“It will be great to be back [at All Points East],” said Firestone UK’s marketing manager Andy Mathias.
“There were times during the global pandemic when we just couldn’t envisage an announcement like this, but thankfully restrictions are easing and we’ve been able to put our plans in place.
“All Points East was going to be our big announcement of 2020 until Covid-19 changed the world, so like so many other businesses and organisations, we’ve had to remain patient and demonstrate a level of flexibility and understanding.
“Thankfully, we’re now in a position to say that we will be a main sponsor for a third time and we couldn’t be more excited.”