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Fernández new European marketing manager at Ascenso

Ascenso Tyres has appointed Diana Fernández Tello as its new European marketing manager.

Fernández brings years of international experience to her new role, including leading the digital transformation of four UK and Ireland brands within Bridgestone Europe, which reportedly “resulted in significant growth in website traffic leading to higher conversion rates”.

Diana Fernández Tello

“With her record of driving brand awareness offline and online we believe that Diana has what it takes to drive the Ascenso brand forward across the European off highway market,” Ascenso said in its appointment notice.

“Being fluent in three languages, English, French, and Spanish language will not be a barrier to her as she works to increase Ascenso’s European presence through a strategic, multi-channel marketing plan,” it added.