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Falken Tyre Europe continues focus on football

Falken Tyre Europe will continue its partnerships with two football clubs for the current season – Borussia Mönchengladbach from Germany and Atlético Madrid of Spain.

Falken previously secured the rights to be the official tyre partner and premium partner of Borussia Mönchengladbach for the 2018/19 season and will continue this alliance once more this season.

As the official tyre partner, Falken enjoys the rights to display its branding in prominent positions such as the logo walls during interviews, press conferences and other activations.

The cooperation with one of Spain’s top clubs Atlético Madrid, which also started for the 2018/19 season, comprises a range of activations including branding at the club’s home matches at the Civitas Metropolitan Stadium in Madrid.

Both sponsorship packages include LED perimeter advertising as well as static boards, which will secure Falken television exposure across all core European markets.

“The cachet of these two clubs is highly impressive. We will continue to benefit from the far-reaching media presence and the associated coverage,” says Markus Bögner, Falken Tyre Europe managing director, president and CSO.