The Falken tyre brand is this season extending its cooperation with Borussia Mönchengladbach of Germany, and Atlético Madrid of Spain.
Falken already secured the titles of official tyre partner and premium partner at Borussia Mönchengladbach in the 2019/20 season and will continue this partnership this season. As the official tyre partner, Falken has secured the rights to integrate its own logo on the logo wall during interviews, press conferences and the like.
The cooperation with Atletico Madrid, which has been in place since the 2018/19 season, includes agreements on various advertising rights, including a permanent logo presence at the club’s home games at the Wanda Metropolitano.
“The two clubs have tremendous mass appeal, so we will benefit from the high media presence and the resulting media coverage. Especially since Covid means that fewer spectators are allowed into the stadiums and the matches are broadcast on wide-reaching TV,” comments Markus Bögner, COO and president at Falken Tyre Europe GmbH on the selection.
Individual sponsoring packages basically consist of LED banner advertising and static banners, with which Falken secures its TV presence on all the core European markets.
For more information on the Falken range contact Philip White Tyres on + 44 28 37 510 666 (NI) or 048 37 510 666.