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Falken new tyre partner of Borussia Monchengladbach

Falken Tyre is the new premium partner and official tyre partner of five time German football champions, Borussia Monchengladbach for the 2019/20 season.

Falken branding will be showcased on the advertising hoardings at the team’s stadium, Borussia Park as well as on the LED video design boards and two so-called ‘cam-carpets’, which are located next to the goal. The Falken logo will also feature on press walls and interview boards, while a comprehensive hospitality programme is also part of the premium sponsoring package.

“This partnership is an important component in our strategic sponsorship programme, through which we are continuing to develop Falken’s brand recognition and engage with our regional traders and customers,” said Markus Bögner, Managing Director, COO and President of Falken Tyre Europe GmbH.

“Falken is a global player in the tyre industry and we are very pleased to have the brand on board as an international partner,” added Guido Uhle, Director Sponsoring at Borussia.

For more information on the Falken range contact Philip White Tyres on + 44 28 37 510 666 (NI) or 048 37 510 666.