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Falken campaign wins German Design Award

Falken and the digital marketing specialist Pixelgenau have been honoured with the German Design Award 2021 in the ‘Special Mention’ category for the sales campaign ‘Falken says tanks’.

The members of the jury, originating from nine countries, award this seal of approval for innovative design, selecting recipients from around 5,000 entries in each category of the German Design Awards.

“We’ve been successfully collaborating with Falken for many years. We’ve implemented many projects together. The cooperation is always a pleasure for us. The marketing experts at Falken are always open to new, creative ideas and are even willing to leave well-worn paths,” says Sandra Buchwald, board member of Pixelgenau Consulting GmbH, celebrating the achievement.

“We’re delighted with this award and want to congratulate our colleagues at Pixelgenau,” says Dennis Wilstermann, marketing supervisor at Falken Tyre Europe GmbH. “The Falken says tanks campaign has been running for ten years now. The sales campaign grew more popular year after year and the number of people taking part grew.

“We now have a dedicated team for running the campaign. The consistent and strict implementation of the campaign is certainly one of the reasons for the continuous growth of the campaign’s popularity. Pixelgenau contributed greatly to that. It starts with an appealing and intuitive microsite where our customers can immediately find out about our brand and diverse range of products.”

For more information on the Falken range contact Philip White Tyres on + 44 28 37 510 666 (NI) or 048 37 510 666.