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Falken backing 18 football clubs across Europe for new season


Falken Tyre is on the books of 18 football clubs for the 2019/20 season in Germany, England, France, Italy, Poland, Spain and for the first time, Belgium.

The tyre brand has been the official global tyre partner of Liverpool FC since 2017 and is continuing the partnership it agreed with Atletico Madrid last year. As of the 2019-2020 season, Falken is also the official tyre partner of Borussia Monchengladbach.

The tyre brand has secured a high level of presence in stadiums across Germany, England and Spain through a variety of measures in various channels. This includes, for example, placing its logo on press walls and interview and flash boards.

The individual sponsorship packages mainly consist of LED banner advertising and static banners, with which Falken is securing a TV presence at more than 350 games in each of the national leagues in all its core European markets. Business seats will also be used for mobilising regional distributors.

“Football is an excellent match for our company because it combines performance and passion – our brand’s core values. We’ve been involved in the top level of European football since 2014 and have particularly benefited from the high media presence and the accompanying media coverage,” said Markus Bögner, Managing Director, COO and President of Falken Tyre Europe.

Overall, Falken is present at the following European clubs:

Belgium: Anderlecht and Genk
Germany: Hamburg, Borussia Monchengladbach, Union Berlin and Hoffenheim
England: Liverpool
France: Lille, Bordeaux and Saint-Etienne
Italy: Lazio, Bologna and Torino
Poland: Legia Warsaw
Spain: Atletico Madrid, Espanyol, Real Betis and Sevilla

For more information on the Falken range contact Philip White Tyres on + 44 28 37 510 666 (NI) or 048 37 510 666.