European launch of TyreAWARE campaign

Tyre manufacturers’ associations across Europe have launched the TyreAWARE campaign. This project aims to raise awareness of best practices and procedures on tyre maintenance, storage and service life for dealers, authorities and consumers.  TyreAWARE has been developed in collaboration with the European Tyre and Rubber Manufacturers’ Association (ETRMA) and its members. The materials have been … Continue reading European launch of TyreAWARE campaign