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El Dorado Tire seeks Irish distributor

TBC International is looking to appoint a distribution partner in Ireland for its El Dorado Tire brand, after introducing it into Europe.

The US-based tyre brand offers a complete range of summer, all-season, winter, SUV, 4×4 and light truck tyres, with EU labelling ranging from C/C to E/B.

With the El Dorado brand, TBC Corporation says it offers European tyre importers a “unique and controllable brand, with an outstanding price and quality positioning”.

TBC adds that “exclusive territories in each country will be available to make sure that tyre importers have the full control and can maximise their margins”.

To acquire about becoming an Irish distribution partner for El Dorado Tire, contact