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Dunlop’s new BluResponse dominates European tests


Since the launch of the new Dunlop Sport BluResponse high performance tyre in January, the tyre has taken win after win in top magazine tyre tests across Europe. Over a four week period beginning in late January, the BluResponse took first prize in no fewer than four European tyre tests.
The winning streak started with Auto Express, the UK’s biggest selling weekly car magazine, after the tyre beat the Michelin Energy Saver + in their “head to head” mini tyre test. The tyre was said to be “a worthy addition to the brand’s range” by Jamie Fretwell from the leading magazine.

This win was followed by three test wins in highly respected German Magazines.  Firstly in a test carried out by testing organisation GTU for ACE Magazine, the BluResponse dominated proceedings winning in the wet, dry and fuel economy and being described as “the best in all aspects”.

The Dunlop BluResponse then took top spot in the summer test carried out by the highly respected German weekly magazine Auto Bild, which described the BluResponse’s performance as “Exemplary in all weather conditions” .

Finally, to cap it all off, the BluResponse was awarded poll position in a summer test by German Magazine AutoZeitung, which commented on the test winner “The Dunlop BluResponse is a tyre on the highest performance levels”

Andy Marfleet, Dunlop Brand Manager said: “Our tyre technicians worked hard to ensure that the Dunlop BluResponse answers a lot of needs for the industry and for motorists across Europe. It is predominantly BA rated in the EU label, has dominated European tyre tests and the respected TUV organisation found that it was 10% better in wet braking than the average competitor. We now have excessive amounts of independent data and opinion

to suggest that we have a real winner on our hands”

“This remarkable success will not only help us to differentiate ourselves from the competition but will also help us to show that with 125 years of experience, Dunlop really is an expert in tyre technology.”