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Davanti spearheads school uniform poverty campaign with Everton

Everton in the Community, along with the club’s official global tyre partner Davanti Tyres have been out in force across Liverpool City delivering new school uniforms to pupils from some of the most socially deprived areas across the region.

The club’s official charity and Davanti teamed up during the 2020/21 season as part of the international tyre manufacturer’s ‘Make It Happen’ campaign to donate more than 240 complete school uniforms to primary and secondary schools in some of the most disadvantaged wards across Merseyside.

This relationship has continued into the 2021/22 season as the two organisations have together delivered another 240 school uniforms to 24 primary and secondary schools across the local area. They will be distributed to free school meal pupils in readiness for their first day back at school.

David Curtis (L) from Everton In The Community and Davanti Tyres PR & partnerships manager Alec Doyle (R) present a delivery of school uniforms to Newfield School headteacher Chris Whelan (centre).

Sarah Atherton, Everton in the Community neighbourhood manager, said: “Davanti’s Make It Happen Campaign has allowed us to support young people in primary and secondary education across Liverpool City Region with access to a full school uniform to start the new school year.

“The impact that this has on a young person boosts attainment and attendance levels, self-confidence, the desire to learn and their future prospects as well as having a positive impact on their wellbeing.”

“The campaign has allowed us to support young people from 24 schools across Liverpool who are living in crisis and receive Free School Meals. We are so grateful to Davanti for their support in making this happen.”

Alexzandra Worthington, Davanti Tyres marketing manager, added: “Davanti Tyres is proud to have launched this programme with Everton in the Community and the Make It Happen campaign. When their neighbourhood team brought to our attention the serious impact school uniform poverty has on pupil education, attendance and achievement it was hard to believe that the issue had not been addressed before.

“School uniform poverty is a significant issue facing children and families in the most disadvantaged areas of Liverpool and as a manufacturer with firm roots in the city region, we want to do what we can to ensure that bright young pupils are not held back or subjected to any disadvantage simply because they do not have the correct school uniform.

“By working closely with Everton in the Community, we can help many children to realise their full potential.”