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Davanti revamps website


Tyre maker Davanti has relaunched its website to give consumers a greater understanding of its range of car, van and 4×4 tyres.

The British manufacturer has enjoyed a meteoric rise to success, expanding from its initial product launch in 2015 to a worldwide network of distributors and dealers spanning 60 countries and growing.

Such growth has attracted a lot of attention, from both potential distribution partners and drivers who are considering choosing Davanti Tyres. Now, following a wholesale revamp of the Davanti website, if you want to know more about Davanti Tyres the brand or its range of tyres, visit www.davanti-tyres.com.

“As we have grown, the importance of a digital presence that offers a smooth user experience and showcases the brand at its best has become more clear,” said Davanti Product Director Gary Cross.

“In our early days the main purpose of the site was as a reference point for a small number of consumers who would seek out more information and to help them find a Davanti dealer. But now, with more and more people choosing to ROBO (research online, buy offline) we recognised the need for a website that was not only clear and informative, but attractive to the consumer, ‘leading the way’ in support of our growing brand identity.”

Davanti’s new site offers users more detail than ever before about its tyre range, including 4K animations demonstrating how Davanti tyres deliver stability, control, braking and comfort, at-a-glance EU label scores for each tyre size and a faster, more accurate tyre-matching system based on your vehicle registration plate.

You can also find an updated dealer locator to find your nearest Davanti stockist, register for Davanti’s Accidental Damage Guarantee and discover exclusive content from Davanti’s partners, including Everton Football Club and the AIA Racing School at the Autódromo Internacional do Algarve.

“This site will evolve, we have some exciting developments already in the pipeline,” said Gary. “But the new Davanti website is no longer just a place to look at our tyre range, you can explore testing footage, watch cool videos, easily find the right products and where to buy them and share content simply through social.”