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Davanti continues partnership drive

Tyre fitters and garages have never had a bigger choice of tyre brands to stock – but how do you choose the right one?

“It all starts with the tyre range,” said Sean Maddocks, Davanti sales director for the UK and Ireland.

“We submit our tyres to an independent testing organisation ‘Tread’ , who take them to the toughest proving grounds in Europe to ensure their performance and reliability meets the highest industry standards.

“Beyond research testing we also ensure our tyres are constantly under examination to ensure they meet our strict standards, a commitment we have maintained this year despite Covid-19. We are preparing to open a dedicated Davanti European Development Centre at IDIADA in Spain and continue to invest heavily in research and development to produce high quality tyres designed for today’s vehicles and drivers.”

Sean Maddocks, Davanti sales director for the UK and Ireland.

Maddocks continued: “Our existing UHP pattern – the DX640 – is the official tyre of the Autódromo Internacional do Algarve in Portimão where it is run daily on their fleet of supercars and our Terratoura all-terrain tyre is fitted to the 4x4s at brand ambassador Edd Cobley’s East of England Land Rover Experience where they undergo extreme punishment.

“From small passenger car to UHP to all-terrain – Davanti Tyres are built to impress. We already cover most common sizes in the UK and Ireland and are currently developing our next generation of tyres – Protoura Sport UHP, Alltoura all-season and an expansion to the Terratoura all-terrain range which will further increase choice for consumers.”

But it’s not just about supplying great quality tyres. through its distribution partners Davanti also offers business support, through workshop branding, online customer portals and the Tyre Life Guarantee.

“We don’t just manufacture tyres,” added Maddocks. “We work in partnership with Davanti dealers, providing them with branding and digital support to help them develop their business and build awareness in their area.

“Part of that partnership includes a commitment to ensure that Davanti dealers are never in direct geographical competition. Becoming an official Davanti Tyres supplier is more than just selling tyres, it’s cutting through the noise to enter a true brand partnership.”

Davanti Tyres is supplied throughout Ireland by MT Wholesale, Atlas Autoservice, Premier Tyres and Donegal Tyre Centre.

Dealers interested in becoming a Davanti supplier in Ireland can email