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Davanti continues global push in Dubai

Tyre manufacturer Davanti displayed its latest generation of tyres at Automechanika Dubai.

Just four years after bringing its first car tyre – the DX390 – to the market, Davanti has developed a full passenger car range and moved into innovation phase two with it’s latest offerings.

Having unveiled it in Dubai in 2018, Davanti returned this year with the full-production Terratoura all-terrain tyre.

It also showcased its next-generation ultra-high performance tyre, the Protoura Sport. This model is still in the early stages of testing but Davanti claims it is already shaping up to disrupt the UHP sector as Terratoura is shaking things up off-road.

“We are entering a new phase of development,” said Davanti Product Manager Gary Cross. “Our current range of passenger car and van tyres is strong, established and well-tested. The DX640 – a road tyre – is even used by the racing school at the Autódromo Internacional do Algarve.

“But we cannot stand still. Just because our tyres are great does not mean we can’t do better. We need to continually challenge ourselves.

“We did it with the Terratoura all-terrain tyre and that has been a big success. With Protoura we are looking at the next generation of Davanti tyre and using all our expertise to make it our best product yet.”

Davanti also highlighted its elite-level brand partnerships with Everton Football Club and the Autódromo Internacional do Algarve at this year’s stand.

“As a brand with both a fast growing range and reputation, being able to forge and strengthen relationships there is especially important as we seek to build new partnerships in new territories,” said Davanti General Manager Peter Cross.

“Bringing Davanti’s quality, service and value to new customers is our primary goal. We believe a safe, comfortable, enjoyable drive should be accessible to all, which is why we are constantly working to bring Davanti to new drivers all over the globe.”