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Davanti à la française


Davanti Tyres took a group of 40 of its  key UK & Ireland customers on a ‘once in a lifetime’ three-day driving experience through the south of France and Monaco in September. The trip included the use of an incredible fleet of classic sports cars, driving some of Europe’s most scenic roads including stages of the historic Monte Carlo Rally. By night the guests got to live the Riviera lifestyle with stays in Cannes and Nice before a lavish final night in Monaco.


The cars included a Porsche 356 Speedster, Ferrari 308 GTS, AC Cobra and the Jaguar E Type Roadster to name but a few. The customers had the opportunity to drive up to 10 of these highly sought after classics along the coastal boulevards and up through the stunning Corniche.

Day one saw travel from La Croisette, Cannes world-famous seafront boulevard to Castellane; Day two saw the convoy journey from Castellane to Col De Turini and day three’s driving took customers from Col de Turini to Monte Carlo for the final leg of the excursion. Coupled with three-day driving experience Davanti’s guests had night stopovers in Cannes, Nice, and Monaco with a free day for Davanti’s customers to explore Monaco and the surrounding areas. Each night after a day’s full driving, the 40+ group ate local cuisine at notable seafront restaurants with the final evening’s meal held at the world-renowned Café de Paris, Monaco; a haunt loves by the jet set and celebrities alike.

“We make these trips annually to give thanks to our loyal network of UK & Ireland dealers, and it gives Davanti as a brand the opportunity to personally thank them while getting to know them more on a personal level.  Driving up into the Corniche along the Col De Turini, and then along the F1 circuit in Monaco in a convoy of classic cars was amazing, for our Davanti customers and myself. These type trips also ensure our customers are fully updated to the growth of Davanti as a global brand” adds Sean Maddocks Davanti Tyre Sales Director UK & Ireland. 


The unique classic car trip and customer driving experience were in the planning stages for several months with guests invited from across Davanti’s UK & Irish Performance Network, which is a growing group of independent business owners that work closely with the Davanti UK distribution structure. 40 guests were able to make Davanti annual customer trip with many describing the experience as a bucket list opportunity.