Starfire Tires, engineered by Cooper Tires, is to launch a new winter tyre – the Starfire W200 – aimed at the compact car market and developed using the latest manufacturing techniques.

Tested in Alpine winter conditions and manufactured in Serbia, the newest member of the Starfire winter tyre family delivers exceptional grip in snow, slush and wet conditions, thanks to state-of-the-art computer technology and increased sipe density.

It also meets current and future EU tyre regulations for wet grip, clean oil and rolling resistance, with the entire size range registering a ‘C’ rating for wet grip.

The W200 benefits from Tapered Alternating Groove Technology; forward-facing shoulder grooves and V-Slots enhance braking, while the backward-facing centre groove improves traction.

A highly-loaded silica tread compound enhances grip in snow, slush and wet conditions by remaining flexible at low temperatures without sacrificing treadwear, making the W200 ideal for driving in low temperatures.

H and T speed rated, the W200 tyre offering ranges from 13 to 16-inch diameter fitments.