Cooper Tire Europe has bolstered its continental sales force with the addition of two new managers.

Christophe Huss and Jacques Licata join a Cooper sales team that, globally, has had a strong start to 2014. With almost 20 years of experience in the international tyre market, Huss joins as Regional Manager – Middle East, Africa & Mediterranean. He has previously worked for organisations such as Bridgestone and Marangoni.

Fluent in English, French, Italian and Spanish, Huss will report directly into European Sales & Marketing Director, Derek Carruthers.

Licata has been employed as Area Manager – Mediterranean. Reporting into Huss, Licata also brings with him more than 10 years of tyre trade experience in markets across Southern Europe, Africa and the Middle East. Licata, too, is a multi-linguist, speaking fluent English, French, Spanish and Italian.

Huss and Licata will be based in Italy and Spain respectively