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Continental partners with Asian Football Confederation

Continental is partnering with the Asian Football Confederation, as an Official Sponsor of the AFC Asian Cup Australia 2015.

“This is the first time that Continental invests into an international sponsorship package in the Asia Pacific region. The decision is based on a consistent global brand positioning for the premium tyre brand Continental and underlines both the regional commitment as well as the passion for football,” said Executive Vice President Antonio Lopes de Seabra, who is heading Continental’s Passenger & Light Truck Tires Replacement Business in the Asia Pacific region.

Internationally, Continental Tyres has a long and strong involvement in global football with sponsorship of the FIFA World Cups, including Brazil 2014, as well as support of the UEFA Champions League from 1995-2000, UEFA EURO 2008™ and 2012 as well as the UEFA EURO 2016™ event to be held in France and the recent expansion of the agreement with Major League Soccer in the USA and Canada.