Continental names new product manager for agricultural tyres

Continental has appointed Lisa Reiners as product manager for agricultural tyres in the Continental Specialty Tires business unit, succeeding Benjamin Hübner.

Effective since 1st August, Reiners will focus on the strategic product and business development of Continental’s agricultural tyres.

Reiners previously spent eight years as product manager for private brands in the passenger and light truck tyres business unit, gaining extensive experience in this area.

“I’m looking forward to a wide range of tasks and to driving the business area forward worldwide in the interests of our customers – through both my professional and personal experience in agriculture,” said Reiners.

In her new role, she will report to Ivonne Bierwirth, head of the agricultural tyres business, and Martijn Oosterbaan, head of product management for Specialty Tires.