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Continental lays out ‘Vision 2030’

Continental has today set out ‘Vision 2030’, its new strategic program for its Tires business area, focused on the systematic customer-centric alignment of the organisation and all its business activities.

Its Tires business area is looking to expand its share of the growth markets of Asia and North America. In the passenger and light truck tyres segment, the focus will be on growing the global business with tyres for electric vehicles and ultra-high-performance tyres.

In the truck and bus tyre segment, the Conti360° fleet services offering will be a key driver across all regions. At the same time, Continental’s specialty tyre business, which covers two-wheeler and race tyres, as well as tyres for many different industrial applications, is also set for further growth, notably in the agricultural tyres segment.

Christian Kötz

Christian Kötz, head of the Continental Tires business area said: “Excellent tyres are and will remain our DNA. They have made us one of the world’s largest tyre manufacturers. Now, with our ‘Vision 2030’ strategic program, we are setting the stage to build on what is already a position of strength.

“Going forward, smart digital tyre solutions and the realisation of ambitious sustainability goals will be decisive for our success and as differentiators in the marketplace.

“The new ‘Vision 2030’ strategic program underlines our aspiration to systematically align our organisation with the development of customer-oriented solutions and to put customer needs at the centre of all our activities.”

The previous ‘Vision 2025’ strategy had seen the Tires business area drive substantial expansion of its worldwide market share, with the new strategic program designed to write the next chapter in this success story, Continental says.

Going forward, with its premium portfolio of passenger, truck and specialty tyres, Continental states it will continue to stand for innovative peak performance in tyre technology. In the future, this will be complemented by an ever-expanding service offering and aligned even more precisely with the different customer segments. On top of this, in recent years Continental has pursued the targeted expansion of its worldwide production network.

At the company’s state-of-the-art production plants, innovations such as fully automated tyre warehouses and the cross-company rollout of a global digital manufacturing system will support even more efficient and environmentally compatible production in the future.

Continental will continue to systematically develop new business models and create an entire ecosystem of smart digital solutions centered on its premium tyres. As one of the world’s largest suppliers of electronics, sensor systems and software in the mobility industry, Continental claims it has a decisive competitive edge in this respect. At the same time, the tyre manufacturer also systematically enters development partnerships with customers and other technology firms.

Through this approach, the Tires business area is aiming to become the global leader for service-based digital solutions by 2030.

Today, the company boasts that it offers many fleet customers “guaranteed mileage” along with an extensive range of tyre services whenever and wherever they are required.

Then there are smart tyres that permit customers to monitor their condition with the aid of sensors and software. In pilot projects, Continental is currently demonstrating the added value that it will create for its customers going forward by networking tyres, sensors, telemetry data, algorithms and the cloud. The resultant smart digital solutions will help to ensure that, in the future, tyres are serviced or replaced precisely when necessary.

This will lead to a substantial increase in safety and productivity, while at the same time cutting costs, according to the German tyre maker.

In the sustainability sector too, Continental is pursuing ambitious goals and aiming to become the most progressive manufacturer in the tyre industry by 2030. With this in mind, in April this year, all the relevant projects and activities worldwide were brought under the umbrella of the newly created Sustainability department.

In order to arrive at a more energy-efficient and environmentally friendly tyre of the future in respect of production, use and recyclability, Continental systematically invests in research and development in the fields of new technologies, alternative materials and environmentally compatible production processes.

Through these efforts, by 2050 the tyre manufacturer says it is aiming to gradually transition to 100 per cent sustainably produced materials in its tyre products.

In its Taraxagum project, the Tires business area already produces natural rubber from dandelions, opening up an alternative source of raw material.

By way of example, the Urban Taraxagum bicycle tyre is the first series production tyre from Continental to be made using natural rubber obtained from the dandelion plant.

Furthermore, Continental claims it consumes 55 per cent less water and 17 per cent less energy than the industry average per metric ton of tyres produced. By 2030, the aim is to achieve savings of an additional 20 per cent in each case.