Yokohama Archive
11 May 2018
Yokohama proudly displayed on new Chelsea FC home kit
Premium tyre manufacturer Yokohama is proud to have its logo emblazoned across the front of the new home kit of Chelsea FC for the 2018/19 season, which was launched by the club last week. The new kit takes inspiration from the famous and much-loved jerseys of the 1980s and 90s. Flashes of colour light up
02 May 2018
Yokohama now OE on BMW M5
The Yokohama Rubber Co., Ltd is now supplying its global flagship “ADVAN Sport V105” tyres to Germany’s BMW Group for use as original equipment on the car maker’s new M5 model. The new BMW M5, which debuted in March 2018 released in markets around the world, will come equipped with tyres 275/40ZR19 (105Y) for front
18 Apr 2018
Yokohama set to launch Geolandar M/T G003 in Europe
Yokohama will begin European sales of the “Geolandar M/T G003”, mud terrain tyre in its Geolandar brand of tyres for SUVs and pick-up trucks, from this spring. The tyres, to be introduced to specific country markets sequentially, will be available in 23 sizes, from 20-inches to 15-inches with POR (Professional Off-Road) stamped on the tyres’
11 Apr 2018
Yokohama now supplying OE Tyres for Volkswagen Tiguan
Yokohama has begun supplying 17-inch (215/65R17 99V) “BluEarth-A AE-50” tyres as original equipment (OE) for the Tiguan to be sold in Russia. The Tiguan cars are being manufactured by Volkswagen AG’s local subsidiary Volkswagen Group Rus. The supply of 17-inch tyres follows on the supply of 18-inch (235/55R18 100V) “BluEarth-A AE-50” tyres that began in
05 Apr 2018
Successful start to Yokohama-supported TCR UK series
Daniel Lloyd secured a place in history last weekend weekend, taking victory in both of the opening rounds of the inaugural TCR UK Series at Silverstone circuit. Driving a VW Golf GTI for the WestCoast Racing team, Lloyd, who qualified in pole position for race one, led from start to finish. Meanwhile in the reverse-grid
28 Mar 2018
Green light for new Yokohama-supported TCR UK series
This weekend sees the start of the hotly anticipated TCR UK race series at Silverstone circuit where all competitors will be pushing their cars to the limit on Yokohama tyres. The brand new UK championship joins the rapidly expanding ‘family’ of TCR series around the world. It will be the headline Championship at each of
07 Mar 2018
Yokohama confirms two launches at Geneva
Yokohama confirmed two significant tyre launches at the Geneva Motor Show this week. Yokohama will begin European sales of the “Geolandar M/T G003”, mud terrain tyre in its Geolandar brand of tyres for SUVs and pick-up trucks, from this spring. The tyres, to be introduced to specific country markets sequentially, will be available in 23
06 Mar 2018
Drivers push the limit with Yokohama ADVAN tyres
With more than 100 years of history, Yokohama, Japan’s oldest tyre manufacturer has boosted its range of tyres, giving drivers of all vehicles a more comprehensive choice of premium replacement tyre than ever before. The ADVAN Sport V105 ZPS (Zero Pressure System), recently launched in the UK and Ireland, is now available in a number
14 Feb 2018
Yokohama starts new OE partnership with BMW
Yokohama is now supplying its global flagship ADVAN Sport V105 tyres to Germany’s BMW Group for use as original equipment on the car maker’s new X3 model. The new BMW X3, which debuted in November 2017 in North America, will be released gradually in markets around the world, and will come equipped with tyres in
20 Sep 2017
High performance ADVAN tyres help drivers push the limit
With brand awareness currently riding high thanks to its partnership with current Premier League champions Chelsea FC, demand for Yokohama’s range of high performance tyres which allow drivers to ‘push the limit’ continues to rise. Selected by a growing number of premium vehicle manufacturers as original equipment including Audi, Mercedes-Benz and Porsche, as well as
31 Aug 2017
Yokohama-backed SEAT Supercup Ireland Championship
Having finished runner-up in the last two seasons, Rod McGovern finally clinched overall victory in the Yokohama-backed, 2017 SEAT Supercup Ireland Championship last weekend. Driving for Mick Merrigan Motorsport, McGovern clinched the title at Kirkstown Motor Racing Circuit when he took a fourth place finish in round ten of the series, securing an unassailable lead