Category: Yokohama

Yokohama Europe has named Giovanni Angelo Ponzoni as its new chief executive officer, effective immediately.

As the official tyre partner of the Silverstone Festival 2023, Yokohama is looking back on another “successful instalment” of the world’s largest classic motor racing festival, which took place last weekend.

Yokohama has opened what it claims is Japan’s largest indoor facility for testing tyre turning performance on ice.

Yokohama UK has appointed Lucie Dalton as its new marketing manager, with Charlotte Hodgson also joining the firm as price and demand planning manager.

Karl Naylor has been appointed as the new commercial director of Yokohama UK.

Following a first series of scientific field trials performed by SEGES Innovation in cooperation with NDI Group (Yokohama Off-Highway Tires’ exclusive Alliance distributor in the Nordics) in Denmark, a new study was started in April this year.

Yokohama Off-Highway Tires (YOHT) has added seven new sizes of the Alliance 590 range for agricultural and construction transport applications.

Yokohama has claimed it has developed a technology that can detect the wear condition of a passenger car tyre by analysing sensing waveforms transmitted by a proprietary signal processing technology from a sensor attached to the tyre’s inner surface.

Yokohama is supplying its Geolandar M/T G003 mud-terrain tyres for SUVs and pickup trucks to support Team Mitsubishi Ralliart as it seeks to win this year’s Asia Cross Country Rally (AXCR)

Yokohama is supplying two premium German automakers with is Advan Sport V107 as an original equipment tyre.

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