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Yokohama Archive

Yokohama confirms two launches at Geneva

Yokohama confirmed two significant tyre launches at the Geneva Motor Show this week. Yokohama will begin European sales of the “Geolandar M/T G003”, mud terrain tyre in its Geolandar brand of tyres for SUVs and pick-up trucks, from this spring. The tyres, to be introduced to specific country markets sequentially, will be available in 23

Drivers push the limit with Yokohama ADVAN tyres

With more than 100 years of history, Yokohama, Japan’s oldest tyre manufacturer has boosted its range of tyres, giving drivers of all vehicles a more comprehensive choice of premium replacement tyre than ever before. The ADVAN Sport V105 ZPS (Zero Pressure System), recently launched in the UK and Ireland, is now available in a number

Yokohama starts new OE partnership with BMW

Yokohama is now supplying its global flagship ADVAN Sport V105 tyres to Germany’s BMW Group for use as original equipment on the car maker’s new X3 model. The new BMW X3, which debuted in November 2017 in North America, will be released gradually in markets around the world, and will come equipped with tyres in

High performance ADVAN tyres help drivers push the limit

With brand awareness currently riding high thanks to its partnership with current Premier League champions Chelsea FC, demand for Yokohama’s range of high performance tyres which allow drivers to ‘push the limit’ continues to rise. Selected by a growing number of premium vehicle manufacturers as original equipment including Audi, Mercedes-Benz and Porsche, as well as

Yokohama-backed SEAT Supercup Ireland Championship

Having finished runner-up in the last two seasons, Rod McGovern finally clinched overall victory in the Yokohama-backed, 2017 SEAT Supercup Ireland Championship last weekend. Driving for Mick Merrigan Motorsport, McGovern clinched the title at Kirkstown Motor Racing Circuit when he took a fourth place finish in round ten of the series, securing an unassailable lead

Yokohama extends Chelsea sponsorship

Yokohama has expanded its sponsorship with Chelsea Football Club to be a jersey shirt sleeve sponsor for the 2017–2018 season. The agreement expands on Yokohama’s ongoing official partnership with the current Premier League champions. In addition to the Yokohama Tyres logo that has been prominently featured across the chest of the Chelsea FC jersey, fort

Yokohama nets second prestigious tyre safety award

For the second year in succession, premium tyre manufacturer Yokohama has been awarded TyreSafe’s prestigious Tyre Manufacturer Award in recognition of its efforts, achievements and innovative approach in promoting tyre safety in the UK. Having initially secured the award last year, Yokohama built on the success of its original campaign by utilising its partnership with

New home and away kits for Yokohama-sponsored Chelsea FC

Premier league champions Chelsea FC will be wearing Nike Football kits for the first time in the club’s illustrious 112-year history as they set about defending their title and mounting a challenge in Europe. As part of the club’s five-year partnership with Yokohama, the new kit will continue to feature the premium tyre manufacturer’s logo

Yokohama launches 100th anniversary micro-site

In connection with its 100th Anniversary celebrations running throughout 2017, the Japanese premium tyre manufacturer Ypkohama has launched a historical micro-site which highlights the different milestones in the company’s history and products. The attractive micro-site has been created with two distinct timelines which display the corporate historical timeline from its origins until today and the

Yokohama at the 2017 Geneva Motor Show

Yokohama Rubber is exhibiting at the Geneva International Motor Show. The company is using the opportunity to introduce the latest additions to its  premium passenger car tyre line-up. Yokohama has announced the return of the A008P, one of the company’s landmark tyres. The new A008P will be available in two sizes—205/55ZR16 91W for front tyres

SEAT Supercup stays on track with Yokohama

The SEAT Supercup Ireland will continue its partnership with Yokohama in 2017, the high profile one make championship having already enjoyed two successful seasons working with the Japanese tyre manufacturer. Quick to pledge its support when the introduction of the SEAT Leon Supercopa based championship was first mooted at the started of the 2015 season,