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Yokohama Archive

Yokohama launches 100th anniversary micro-site

In connection with its 100th Anniversary celebrations running throughout 2017, the Japanese premium tyre manufacturer Ypkohama has launched a historical micro-site which highlights the different milestones in the company’s history and products. The attractive micro-site has been created with two distinct timelines which display the corporate historical timeline from its origins until today and the

Yokohama at the 2017 Geneva Motor Show

Yokohama Rubber is exhibiting at the Geneva International Motor Show. The company is using the opportunity to introduce the latest additions to its  premium passenger car tyre line-up. Yokohama has announced the return of the A008P, one of the company’s landmark tyres. The new A008P will be available in two sizes—205/55ZR16 91W for front tyres

SEAT Supercup stays on track with Yokohama

The SEAT Supercup Ireland will continue its partnership with Yokohama in 2017, the high profile one make championship having already enjoyed two successful seasons working with the Japanese tyre manufacturer. Quick to pledge its support when the introduction of the SEAT Leon Supercopa based championship was first mooted at the started of the 2015 season,

Yokohama unveils 100th anniversary logo

The Yokohama Rubber Co., Ltd., has unveiled a new logo that will be used during 2017, when the Company celebrates the 100th anniversary of its founding. The logo will be used on a wide variety of items from January until the end of December. The logo’s design expresses the Company’s pride in its 100-year history

Yokohama successfully launches three new tyres at Autosport International

Premium tyre manufacturer Yokohama has reported a successful  launch of three new tyres to its award-winning range at Autosport International. Visitors to Yokohama’s stand were able to view a wide selection of tyres from across the manufacturer’s motorsport, passenger car and SUV ranges including three new tyres for the UK, which showcase the Japanese manufacturer’s

Yokohama to launch new tyres at Autosport International

Yokohama is set to launch a host of new high performance tyres for motorsport, road and off-road use at Autosport International, Europe’s largest indoor pre-season motorsport event, at the NEC, Birmingham next week. A specifically designed road-legal race tyre, the ADVAN A052 will make its UK debut. For sports, tuned and performance car drivers, the

Yokohama to be sole tyre supplier for All-Japan F3 Championship

The Yokohama Rubber Co., Ltd., has extended its agreement to supply its global flagship brand “ADVAN” racing tyres as the sole control tyre for the All-Japan Formula 3 Championship Series through until the end of 2019. The extension means Yokohama Rubber will be the sole tyre supplier to the championship series for nine straight years,

Premium winter performance from Yokohama

Developed in conjunction with the world’s leading vehicle manufacturers at the company’s winter test track in Sweden, Yokohama offers a comprehensive range of premium winter tyres, that make them ideal for drivers of all cars and light commercial vehicles who are looking for increased safety, performance and guaranteed mobility throughout the winter. Yokohama’s winter tyres

Yokohama tops EVO magazine’s wet tyre tests

Yokohama’s ADVAN Sport V105 tyre has once again demonstrated its performance credentials, sealing ‘an overall victory across the wet handling tests’ in EVO magazine’s 2016 ultra-high performance tyre test, published today. The EVO test, which was carried out at a German tyre manufacturer’s proving ground in Texas, used a 247bhp Ford Focus ST. For the

Yokohama OE on Porsche models

Yokohama’s ADVAN Sport V105 has been chosen as Original Equipment on the new Porsche 911, 718 Boxster, and 718 Cayman. The “ADVAN Sport V105” is known for its excellent driving performance and superior comfort and enhanced safety characteristics. The original equipped tyre was developed together with Porsche and the “N0” mark on the side of

Chelsea FC launches Yokohama sponsored 3rd kit

Chelsea FC has unveiled its brand new third kit for the 2016/17 season, following on from the recent introduction of this season’s home and away shirts. All shirts feature the ‘Yokohama Tyres’ logo of the premium Japanese tyre manufacturer. As official shirt partner to Chelsea, the Yokohama name will appear across the chest of all