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Pirelli Archive

Pirelli leads the way in the prestige and premium sectors

Pirelli prides itself on its leadership of the prestige sector, and also continues to increase its presence in the premium category. Central to this is the ongoing success of the P Zero, the latest version of which was introduced last year, 30 years after its debut. The objective was to meet the growing demand for

Alvaro Parente set to defend Pirelli World Challenge

Factory Driver Alvaro Parente will return to racing in the USA during 2017 to defend the Pirelli World Challenge (PWC) title with customer team K-PAX Racing. Parente will be part of a three-car assault on the championship with the McLaren 650S GT3. On his series debut, Parente stunned the PWC regulars winning six races of

Pirelli in 100 pictures

The Archimede Library in Settimo Torinese is hosting and exhibition entitled “Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing”. The exhibition traces over 140 years of Pirelli: factory workers, technology, new product research, relationships with the arts and innovative communications, motorsports and the famous calendar. It is also the opportunity to present first pictures of a

Pirelli celebrates 110 year in motorsport

This year Pirelli is celebrating 110 years in motorsport and to highlight its forthcoming activities during the season, as well as celebrating the achievements of last year’s champions, the Italian tyre company once again had a significant presence at the Autosport International Show in Birmingham’s National Exhibition Centre. Pirelli will feature in all the key

Pirelli to participate at Autosport International show

Pirelli will be at the Autosport International show, which takes place at Birmingham’s National Exhibition Centre from January 12-15, to kick off the 2017 motorsport season. The first two days are for trade and media, after which the show will be open to the public. This year a host of driver Q&As will take place

All the numbers from Pirelli’s 2016 F1 season

“This has been an incredible season both on and off the track: here are a few facts and figures as a souvenir of a year that will go down in history. Pirelli has introduced a brand new compound – the ultrasoft – and also new regulations that allowed teams to use three compounds during each

The story of the Pirelli P Zero

This year Pirelli launched the new P Zero at Estoril circuit in Portugal, and this was followed by a UK and Ireland launch in May at Silverstone reinforcing the track to road concept of Pirelli tyres, which is at the heart of the company’s philosophy. The P Zero has been a key product for Pirelli

Pirelli Carrier lasts longer and reduces fuel costs

The Carrier tyre range has been developed by Pirelli specifically for the van market and has been tried and tested by a selection of fleet drivers in a variety of situations. The range includes the Carrier Winter, which is ideal for the cold, wet months as the tread pattern provides optimum grip, and therefore safety

Pirelli returns as associate sponsor for Salon Privé 2016

The Pirelli Prestige & Performance Competition returns on Saturday, September 3 to celebrate supercar models built from 1976 to the modern day – a modern twist on a traditional ‘Concours d’Elegance’. In 2015, the inaugural Pirelli Prestige & Performance Competition attracted over 5,000 guests. Fans were able to experience the sights, sounds and smells of

Pirelli presents Cinturato Winter

Pirelli has launched its all-new Cinturato Winter tyre, which completes the Cinturato family. The new Pirelli Winter tyre is designed for the aftermarket and intended for medium-sized cars that cover high mileage: typical of commuting and professional use. Its tread pattern and structure has been designed to provide safety and reliability in all conditions that

Sims wins Pirelli-supplied Spa 24 Hours for BMW

Alexander Sims became the first British driver for 21 years to win the Spa 24 Hours last weekend when he triumphed for BMW. Sims shared a Rowe Racing M6 GT3 with fellow BMW works drivers Maxime Martin of Belgium and Philipp Eng of Austria, triumphing by nearly two minutes over the opposition in the race