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Pirelli Archive

The story of the Pirelli P Zero

This year Pirelli launched the new P Zero at Estoril circuit in Portugal, and this was followed by a UK and Ireland launch in May at Silverstone reinforcing the track to road concept of Pirelli tyres, which is at the heart of the company’s philosophy. The P Zero has been a key product for Pirelli

Pirelli Carrier lasts longer and reduces fuel costs

The Carrier tyre range has been developed by Pirelli specifically for the van market and has been tried and tested by a selection of fleet drivers in a variety of situations. The range includes the Carrier Winter, which is ideal for the cold, wet months as the tread pattern provides optimum grip, and therefore safety

Pirelli returns as associate sponsor for Salon Privé 2016

The Pirelli Prestige & Performance Competition returns on Saturday, September 3 to celebrate supercar models built from 1976 to the modern day – a modern twist on a traditional ‘Concours d’Elegance’. In 2015, the inaugural Pirelli Prestige & Performance Competition attracted over 5,000 guests. Fans were able to experience the sights, sounds and smells of

Pirelli presents Cinturato Winter

Pirelli has launched its all-new Cinturato Winter tyre, which completes the Cinturato family. The new Pirelli Winter tyre is designed for the aftermarket and intended for medium-sized cars that cover high mileage: typical of commuting and professional use. Its tread pattern and structure has been designed to provide safety and reliability in all conditions that

Sims wins Pirelli-supplied Spa 24 Hours for BMW

Alexander Sims became the first British driver for 21 years to win the Spa 24 Hours last weekend when he triumphed for BMW. Sims shared a Rowe Racing M6 GT3 with fellow BMW works drivers Maxime Martin of Belgium and Philipp Eng of Austria, triumphing by nearly two minutes over the opposition in the race

Victories for Parry and Albon in Pirelli-backed GP3 in Hungary

British drivers Matt Parry and Alex Albon shared the wins when the GP3 Series visited the Hungaroring recently. After qualifying in second, Welsh driver Parry led the opening race of the weekend from start to finish to take his maiden GP3 victory, managing the championship’s Pirelli tyres well. Jake Dennis finished third to join Parry

Pirelli gears up for its biggest event of the year

Pirelli’s biggest single engagement in motorsport of the entire season is the legendary Spa 24 Hours: an around-the-clock marathon that involves at least 13,000 tyres, 100 people, 26 trucks, five days of action, and a fitting area the size of a football pitch. Spa marks round four of the Blancpain GT Series: a championship exclusively

Pirelli wins Safety in the Community award at TyreSafe ceremony

Pirelli was recently presented with the Safety in the Community accolade at the annual TyreSafe Awards ceremony at the Belfry Hotel and Resort. Pirelli continually looks to promote safety in the community and last year ran a number of activities, including specific events during TyreSafe’s October Tyre Safety Month. The aim of the campaign was

Pirelli inaugurates P Zero World in Los Angeles

Pirelli has inaugurated P Zero World, its first tyre shop in the world focused on prestige products and services in Los Angeles – the global capital of cinema, car design, technical innovation and a focal point in fashion and the arts – with a gala event featuring top influencers and stars. P Zero World’s stellar

Pirelli extends GT racing presence

Pirelli is extending its GT racing presence into mainland China by announcing a partnership with China GT during a press conference held at Beijing Goldenport Motor Park. Pirelli has confirmed its role of exclusive tyre supplier of China GT for three consecutive years and will bring to China the famous Pirelli P Zero slick tyres

Pirelli set to return to CV Show

Pirelli is set to return to largest and most comprehensive road freight transport, distribution and logistics event staged at Birmingham’s National Exhibition Centre: The Commercial Vehicle (CV) Show.