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Pirelli Archive

Pirelli out-shods rivals at Geneva Motor Show

The Geneva Motor Show has underlined its status as the most important shop window for car manufacturers, which have once again chosen Pirelli to highlight their latest models. This is the overwhelming conclusion from looking at all the top cars featured during the first day of the 87th Geneva Motor Show. More than 63 per

Pirelli wins prestigious ADAC tyre test

Pirelli has recently emerged as a winner in the ADAC summer tyre test. The Pirelli Cinturato P1 Verde in size 195/65 R 15 91 V was named as the test winner out of all 16 tyres tested, with every leading brand represented in the test, and was commended on its balance, performance in the wet,

Pirelli supported championships take centre stage

Championships supported by Pirelli took centre stage as MotorSport Vision Racing (MSVR) launched its 2017 racing season at Brands Hatch last week. The event offered a preview of the various championships run in association with MSV’s race-organising division, the highest-profile of which are exclusively supplied by Pirelli. The BRDC British Formula 3 Championship, the new

Pirelli celebrates 110th motorsport anniversary

Pirelli is celebrating its 110th motorsport anniversary. And it does so in a way that marks how times have changed. For many years motorsport has been crucial to both car and bike tyres when it comes to developing technology. Pirelli realised this back at the end of the nineteenth century, when the company’s founder Giovanni

Pirelli co-operation with Daimler Buses continues

The Pirelli :01 range of original equipment products for Daimler Buses now includes the latest-generation Pirelli MC:01 (275/70R22.5) tyre, designed with an increased load index, suitable for new-generation transportation such as hybrid and electric vehicles, which require a greater axle load. Thanks to high mileage and low rolling resistance, which translate into a low cost

Pirelli leads the way in the prestige and premium sectors

Pirelli prides itself on its leadership of the prestige sector, and also continues to increase its presence in the premium category. Central to this is the ongoing success of the P Zero, the latest version of which was introduced last year, 30 years after its debut. The objective was to meet the growing demand for

Alvaro Parente set to defend Pirelli World Challenge

Factory Driver Alvaro Parente will return to racing in the USA during 2017 to defend the Pirelli World Challenge (PWC) title with customer team K-PAX Racing. Parente will be part of a three-car assault on the championship with the McLaren 650S GT3. On his series debut, Parente stunned the PWC regulars winning six races of

Pirelli in 100 pictures

The Archimede Library in Settimo Torinese is hosting and exhibition entitled “Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing”. The exhibition traces over 140 years of Pirelli: factory workers, technology, new product research, relationships with the arts and innovative communications, motorsports and the famous calendar. It is also the opportunity to present first pictures of a

Pirelli celebrates 110 year in motorsport

This year Pirelli is celebrating 110 years in motorsport and to highlight its forthcoming activities during the season, as well as celebrating the achievements of last year’s champions, the Italian tyre company once again had a significant presence at the Autosport International Show in Birmingham’s National Exhibition Centre. Pirelli will feature in all the key

Pirelli to participate at Autosport International show

Pirelli will be at the Autosport International show, which takes place at Birmingham’s National Exhibition Centre from January 12-15, to kick off the 2017 motorsport season. The first two days are for trade and media, after which the show will be open to the public. This year a host of driver Q&As will take place

All the numbers from Pirelli’s 2016 F1 season

“This has been an incredible season both on and off the track: here are a few facts and figures as a souvenir of a year that will go down in history. Pirelli has introduced a brand new compound – the ultrasoft – and also new regulations that allowed teams to use three compounds during each