The Prometeon Tyre Group is donating one euro for each tyre sold in Europe in May to the International Committee of the Red Cross’s response to the COVID-19 pandemic. The donation will strengthen its humanitarian projects aimed at supporting the people who are directly exposed to the economic and health emergency.
Everyone wants to be a winner. That’s why motorsport is such a powerful marketing tool, as it’s synonymous with success and extreme performance.
Pirelli’s brand new simulator, recently inaugurated at the company’s renowned research and development division in Milan,
Pirelli has appointed Pietro Berardi as CEO of its North American activities, effective March 1.
Modern Tyres has renewed its sponsorship with Alastair Fisher Motorsport in the new Volkswagen Polo GTI R5.
The Pirelli Diablo Supercorsa SP has been chosen by Honda as original equipment for the CBR1000RR-R Fireblade and the CBR1000RR-R Fireblade SP in sizes 120/70 ZR17 front and 200/55 ZR17 rear.
For the second year in a row Pirelli has been confirmed as a global leader in the fight against climate change, earning a place in the ‘Climate A’ list prepared by the CDP (former Carbon Disclosure Project).
After a season as a technical partner, Pirelli has become co-title sponsor of the mountain bike team, Trek Pirelli.
Yuasa has become title sponsor of Welshman Matt Edwards and co-driver Darren Garrod, with the unveiling of a stunning new car and livery at Autosport International in Birmingham.
Pirelli has been chosen by the FIA, world motorsport’s governing body, as the sole supplier for the World Rally Championship from 2021 to 2024.
Nine motorcycle manufacturers have selected Pirelli tyres as original equipment for their 2020 ranges.