Pirelli Archive
28 Jun 2017
Pirelli – top choice for high-performance
Fitting the right tyres is crucial to getting the most from a high-performance car. After all, they are the only thing connecting that power and performance to the road. Pirelli prides itself on its leadership of the prestige sector, which is combined with an ever-increasing presence in the premium category, and central to this is
17 May 2017
Pirelli renews partnership with Youthstream
Pirelli has decided to renew the partnership with Youthstream, the organizer of the FIM Motocross World Championship, in order to confirm its role as an Official Tyre Supplier of the most important international series for off-road motorcycles, until the end of the 2019 season. Pirelli’s commitment and success in the FIM Motocross World Championship is renowned
13 Mar 2017
Pirelli out-shods rivals at Geneva Motor Show
The Geneva Motor Show has underlined its status as the most important shop window for car manufacturers, which have once again chosen Pirelli to highlight their latest models. This is the overwhelming conclusion from looking at all the top cars featured during the first day of the 87th Geneva Motor Show. More than 63 per
01 Mar 2017
Pirelli wins prestigious ADAC tyre test
Pirelli has recently emerged as a winner in the ADAC summer tyre test. The Pirelli Cinturato P1 Verde in size 195/65 R 15 91 V was named as the test winner out of all 16 tyres tested, with every leading brand represented in the test, and was commended on its balance, performance in the wet,
22 Feb 2017
Pirelli supported championships take centre stage
Championships supported by Pirelli took centre stage as MotorSport Vision Racing (MSVR) launched its 2017 racing season at Brands Hatch last week. The event offered a preview of the various championships run in association with MSV’s race-organising division, the highest-profile of which are exclusively supplied by Pirelli. The BRDC British Formula 3 Championship, the new
15 Feb 2017
Pirelli celebrates 110th motorsport anniversary
Pirelli is celebrating its 110th motorsport anniversary. And it does so in a way that marks how times have changed. For many years motorsport has been crucial to both car and bike tyres when it comes to developing technology. Pirelli realised this back at the end of the nineteenth century, when the company’s founder Giovanni
07 Feb 2017
Pirelli co-operation with Daimler Buses continues
The Pirelli :01 range of original equipment products for Daimler Buses now includes the latest-generation Pirelli MC:01 (275/70R22.5) tyre, designed with an increased load index, suitable for new-generation transportation such as hybrid and electric vehicles, which require a greater axle load. Thanks to high mileage and low rolling resistance, which translate into a low cost
30 Jan 2017
Pirelli leads the way in the prestige and premium sectors
Pirelli prides itself on its leadership of the prestige sector, and also continues to increase its presence in the premium category. Central to this is the ongoing success of the P Zero, the latest version of which was introduced last year, 30 years after its debut. The objective was to meet the growing demand for
25 Jan 2017
Alvaro Parente set to defend Pirelli World Challenge
Factory Driver Alvaro Parente will return to racing in the USA during 2017 to defend the Pirelli World Challenge (PWC) title with customer team K-PAX Racing. Parente will be part of a three-car assault on the championship with the McLaren 650S GT3. On his series debut, Parente stunned the PWC regulars winning six races of
23 Jan 2017
Pirelli in 100 pictures
The Archimede Library in Settimo Torinese is hosting and exhibition entitled “Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing”. The exhibition traces over 140 years of Pirelli: factory workers, technology, new product research, relationships with the arts and innovative communications, motorsports and the famous calendar. It is also the opportunity to present first pictures of a
17 Jan 2017
Pirelli celebrates 110 year in motorsport
This year Pirelli is celebrating 110 years in motorsport and to highlight its forthcoming activities during the season, as well as celebrating the achievements of last year’s champions, the Italian tyre company once again had a significant presence at the Autosport International Show in Birmingham’s National Exhibition Centre. Pirelli will feature in all the key