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Pirelli Archive

Pirelli OE for new BMW M8

BMW will fit Pirelli’s ultra-high performance P Zero tyre as standard for the new M8. This individual version of the P Zero was the result of the close cooperation between

Pirelli and Abarth still winning together 50 years on

In the 1970s, Pirelli and the 124 Rally were at the forefront of rallying. Half a century later, the two Italian brands are still winning together on both asphalt and gravel rallies.

Pirelli recognises suppliers from around the world

Italian tyre maker Pirelli recently held its 2019 Supplier Awards in Milan, honouring nine of its more than 10,000 suppliers at a global level.

Pirelli partners with prestigious car manufacturers

Pirelli develops its product portfolio in partnership with the most prestigious car manufacturers. These include Ferrari, Maserati, Lamborghini,

Pirelli introduces new track day product

Pirelli has introduced ‘Track Adrenaline’, a new track day product for the likes of track day users and driving schools.

Pirelli sets first world record with Collezione tyres

A 30-year-old Mazda MX-5, fitted with tyres from the Pirelli Collezione range, has set a world record for the highest number of hairpin turns in 12 hours of driving.

Pirelli P Zero named best performer by evo magazine

The Pirelli P Zero tyre has beaten all its leading rivals in an important ultra high performance tyre test organised by evo magazine.

Pirelli develops tyre for new Pagani hypercar

Pagani has a new hypercar, the Huayra Roadster BC, and once again Pirelli has been tasked with supplying the tyres for it.

Prometeon names new MD for UK and Ireland

Prometeon Tyre Group UK has appointed Peter Fairlie as its new managing director.

Tractamotors wins 2018 Pirelli 4×4 Key Dealer of the Year award

Tractamotors in Cavan, has won the 2018 Pirelli 4×4 Key Dealer of the Year award for the second time. The company previously scooped this prestigious Pirelli award back in 2016.

Benefits of Pirelli P Zero winter tyres

Italian tyre maker, Pirelli explains the benefits of using its P Zero winter tyres. Why winter tyres? An important consideration when touching upon the subject of winter tyres is that the only thing connecting your car to the road are its tyres. With that in mind, it’s especially important to have the right tyres for