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Pirelli Archive

Prometeon supports the Red Cross during pandemic

The Prometeon Tyre Group is donating one euro for each tyre sold in Europe in May to the International Committee of the Red Cross’s response to the COVID-19 pandemic. The donation will strengthen its humanitarian projects aimed at supporting the people who are directly exposed to the economic and health emergency.

How motorsport helps make better road car tyres

Everyone wants to be a winner. That’s why motorsport is such a powerful marketing tool, as it’s synonymous with success and extreme performance.

Pirelli inaugurates new tyre development simulator

Pirelli’s brand new simulator, recently inaugurated at the company’s renowned research and development division in Milan,

Pirelli names new CEO for North America

Pirelli has appointed Pietro Berardi as CEO of its North American activities, effective March 1.

Modern Tyres extends sponsorship with Alastair Fisher Motorsport

Modern Tyres has renewed its sponsorship with Alastair Fisher Motorsport in the new Volkswagen Polo GTI R5.

Pirelli Diablo Supercorsa SP OE for two new Honda Fireblade models

The Pirelli Diablo Supercorsa SP has been chosen by Honda as original equipment for the CBR1000RR-R Fireblade and the CBR1000RR-R Fireblade SP in sizes 120/70 ZR17 front and 200/55 ZR17 rear.

Pirelli continues fight against climate change

For the second year in a row Pirelli has been confirmed as a global leader in the fight against climate change, earning a place in the ‘Climate A’ list prepared by the CDP (former Carbon Disclosure Project).

Pirelli becomes co-title sponsor of Trek

After a season as a technical partner, Pirelli has become co-title sponsor of the mountain bike team, Trek Pirelli.

Yuasa unveils new car and livery for reigning double British Rally champion

Yuasa has become title sponsor of Welshman Matt Edwards and co-driver Darren Garrod, with the unveiling of a stunning new car and livery at Autosport International in Birmingham.

Pirelli to supply World Rally Championship from 2021 to 2024

Pirelli has been chosen by the FIA, world motorsport’s governing body, as the sole supplier for the World Rally Championship from 2021 to 2024.

Pirelli tyres OE on 34 new motorcycle models

Nine motorcycle manufacturers have selected Pirelli tyres as original equipment for their 2020 ranges.