Brands Archive
31 Jul 2013
One milliion visits to Bridgestone “Everywhere” campaign website
In less than two months, the new Bridgestone campaign website “Everywhere” has hit one million visits across Europe. The innovative fun campaign tweaks the Bridgestone corporate slogan Your Journey, Our Passion with an interactive road trip ‘driven by you’.
25 Jul 2013
International logistics specialist chooses Michelin
International logistics specialist Davies Turner estimates it has saved more than £20,000 over two years following a significant decrease in tyre failures after switching to a full Michelin policy for its trailer fleet in July 2011.
24 Jul 2013
Falken promotes tyre safety
Tyre manufacturer, Falken is playing its parts it promoting tyre safety, carrying out a number of tyre checks at schools across the UK. An evaluation at a Shropshire primary school found eight out of 25 parents’ cars checked were fitted with illegal tyres. The test, conducted by tyre manufacturer Falken, at Moorfield Primary School in
23 Jul 2013
Partners are best buds for romantic road trippers
After the successful launch of its ‘Everywhere’ campaign, Bridgestone has released the results of its biggest ever European Road Trip Survey. New research by Bridgestone reveals that romance takes precedence over racy conversation in the car, with British preferring partners to racing drivers, comedians and politicians as their ideal summer road trip companion.
05 Jul 2013
Goodyear retains Culina Logistics tyre contract
Goodyear and its TruckForce network has marked a successful three year relationship with leading logistics business Culina Logistics by announcing that it has retained the business. The three year relationship has seen Culina Logistics lorries sport the TruckForce imagery as part of their livery, and the 800+ strong fleet managed by TruckForce has fitted Goodyear’s
03 Jul 2013
Doing the maths on tyre performance
In a week where longevity is a hot topic, numbers illustrate Dunlop’s success at Le Mans this year. It was a year that saw new advances and developments help Dunlop customers improve performance on both the competition and previous years.
03 Jul 2013
Nankang sponsored team participates in 2013 Mongol Rally
Nankang Tire is sponsoring the Taiwan team, “Diguarion” which is participating in the Mongol Rally which gets underway in London on July 14 and concludes in Ulan Bator in Mongolia at the end of August.
03 Jul 2013
Pirelli explains the series F1 tyre failures at Silverstone
Pirelli tells us that a series of different causes led to the tyre failures at last weekend’s F1 Grand Prix in Silverstone.
26 Jun 2013
A Pirelli double podium at Donegal International Rally
Pirelli’s aspalt RX and RE rally tyres assisted the top two winning crews on last weekend’s Donegal International Rally, round four of the Irish Tarmac Rally Championship.
25 Jun 2013
Daly Tyres to establish Cooper key dealer programme
Daly Tyres, is set to establish a key dealer programme, for Cooper passenger car and SUV / 4×4 tyres, following its recent appointment as an official distributor.
25 Jun 2013
Avon supports honeymoon with a difference’charity expedition
A husband and wife are set to embark on a ‘honeymoon with a difference,’ taking on the world-famous Mongol Rally in a less-than-conventional marriage celebration.