Kumho Tire could open its first tyre plant in Europe within the next three years, with an investment of over one trillion South Korean won (c.€688m) being considered.
Kumho’s Ecsta HS52 achieved an excellent result in a recent test of tyre performance by European automobile association ADAC (Allgemeiner Deutscher Automobil-Club), and was one of only three products to receive a ‘Good’ rating.
Kumho Tire has launched its new corporate identity and brand logo (pictured below). “With a bold font and a more dynamic appearance, our new corporate identity symbolises our commitment to innovation and our vision to position ourselves as a smart mobility partner,” Kumho Tire Europe said.
The latest Auto Express annual summer tyre test featured the products of 11 top tyre manufacturers, including Kumho, whose Ecsta HS52 won two of the 10 disciplines outright
An annual five-a-side football tournament involving its customers and former players is one of the many benefits of Kumho Tyre’s long-term partnership with Tottenham Hotspur Football Club.