Goodyear is showcasing a new mobile app, which further increases the speed and quality of the service it offers to customers at the CV Show at the Birmingham NEC this week

TIP Trailer Services has extended its existing truck tyre contract with Goodyear until the end of 2016, when the two companies will celebrate 10 years of working together.

For the second year in a row, Goodyear’s Wrangler DuraTrac tyre has been chosen as the best off-road tyre by readers of the specialized German magazine Off Road. It won in the category “Traction Tyres,” in which readers were invited to vote for one of 10 candidates. 

Goodyear’s new mileage and fuel efficient tyre lines are on display this week at the Commercial Vehicle Show in Birmingham

Goodyear is returning to prime time TV with a new campaign – Made to Feel Good. The new campaign focuses on the enjoyment of driving and inspires a sense of adventure through a series of lifestyle images. An EfficientGrip Performance product message concludes the 20 second message.

A survey recently commissioned by Goodyear in several European countries revealed that, currently, fleets prefer to make their tyre choice based on tyre performance rather than tyre application. The most important performance area for operators is rolling resistance, which directly influences fuel efficiency. Of the fleets interviewed, 77 per cent classified this as “very important” or “extremely