“One Team, One Tyre, One Goal” is the appropriate title of a new video produced by tyre brand Falken, showcasing the 2018 ADAC Zurich 24h-Race held at the Nürburgring race track. The stunning footage in the three-minute video captures the challenges facing the Falken team and portrays their emotions and performance during the ADAC Zurich
Falken Tyre drift driver James Deane will compete in the Red Bull Drift Shifters 2018, a new UK drifting event that will take place on the streets of Liverpool’s city centre on August 19. Deane, who is currently leading the 2018 Drift Masters European Championship and the 2018 Formula Drift Pro Championship after claiming the
Philip White Tyres is looking to add a number of key dealers in exclusive territories for its Falken range of PCR and Truck tyres. To support this network expansion, Philip White Tyres will invest in and support the Falken key dealer network with targeted sales, marketing and branding campaigns. The company will also invest in
The ADAC Zurich 24-Hour Race at the Nürburgring last weekend once again proved to be the toughest of endurance challenges. The Falken team overcame extreme weather conditions to complete the iconic race with both cars finishing within the top 15 from a starting grid of 146 entrants. Porsche factory driver Sven Müller ensured an early
Falken Tyre will launch three new tyre models at Tire Cologne, held on May 29 to June 1 in Cologne, Germany. Debuting at the event will be Falken’s new EuroAll Season AS210 tyre for passenger cars, the EuroAll Season VAN11 for light trucks and vans, and the Wildpeak M/T01, a tyre designed for off-road use.
Falken is expanding its portfolio of truck tyres; adding new sizes to its already proven GI388 for regional transport and construction-site use, introducing new high-load versions for the RI151 and the SI011 winter truck tyre. Falken Tyre Europe is boosting the load index of its proven-quality steering axle tyres for regional use, as well as
Current Red Bull Air Race World Champion and Falken athlete, Yoshihide Muroya continued his run of success by securing second place in the first race of the 2018 season, held in Abu Dhabi, United Arab Emirates. For the fourth consecutive year Falken is sponsoring the Red Bull Air Race pilot as he competes in the
Mr Mitsuteru Tanigawa has been announced as the new CEO of Falken Tyre Europe. Tanigawa (61), replaces Mr Nishino who has moved to Turkey to head up Sumitomo Rubber Industries’ manufacturing facility. Tanigawa, joined Sumitomo Rubber Industries (SRI) in 1980 and has developed a significant knowledge of the rubber industry with particular expertise in tyres.
Falken will be represented at automotive supplier trade fair Autogloben, which takes place from this week in Stockholm, Sweden. On its 28m2 stand, the tyre brand will present products from its extensive product portfolio: ESPIA ICE and ESPIA EPZ II winter tyres, especially designed for the Nordic market, the new summer tyre ZIEX ZE310 ECORUN, SINCERA
Falken has been confirmed as this year’s presenting partner for the Audi Nines, an annual invitational for some of the world’s best Skicross and Snowboardcross athletes, which takes place for the first time in Sölden, Austria on 14 April 2018. The Audi Nines event offers a combination of slope style and snow-cross action on the
Over 2000 enthusiasts got to try Falken’s tyresas the Japanese tyre maker was the partner for Abarth’s indoor 124 spider Drift Experience at the recent Autosport International at the NEC in Birmingham. Visitors at the show had the chance of being driven by a pro driver in an Abarth 124 spider as part of the