Falken’s new all-year-round tyre offers improved traction on dry, wet and even snowy roads without compromising on comfort. The EuroAll Season AS200 also features significantly reduced tyre rolling noise and shorter braking distances. The tyre will be available at specialist tyre dealers from July 2013 in a total range of 27 dimensions.
Falken tyres will be the first tyre company to explore the advertising potential of two digital screens on the M5 and M6 motorways in the UK. The adverts will be used to strategically reach out to motorists, especially those making Easter holiday journeys.
Falken is backing young talent in motorsport through a new sponsorship and support scheme that will enable drivers access to subsidised and free tyres.
GTÜ (Gesellschaft für Technische Überwachung), Germany’s largest officially recognised inspection organisation and Autoclub Europa (ACE), one of the leading automobile clubs in Germany have conducted extensive summer tyre tests and have recommended the Falken ZIEX ZE914 Ecorun.
2012 has seen Falken revamp its UHP offering to the Irish market. Earlier in 2012, the all-new Azenis FK453 replaced the revered FK452. For the first time Falken offered Y speed rating to the performance market. This was achieved with a tyre that delivered improved grip and lower noise levels as well.
Consumers seeking easy on line tyre performance data can now access an online configurator. Available for both car and truck tyres on Falken’s new website (www.falken-europe.com), drivers simply put in the tyre size to receive a list of available tyres together with data covering wet weather grip, fuel efficiency and external rolling noise. The website
Volkswagen has selected Falken to supply a derivative of its new Euorwinter HS449 winter tyre for the Polo. The OE-approved 185/60R15 85H tyres is the second contract the Japanese tyre manufacturer has secured with Volkswagen this year and follows the agreement to deliver its Sincera tyres to the Up!
Falken Drift Team driver Lars Verbraeken has become a Guinness World Record holder after achieving a new speed record for drifting. Driving his 503ps BMW E30 on Falken tyres, the Dutchman set the new record, achieving a speed of 111.59mph whilst keeping the car at a 45° angle for a distance of over 50 metres.
Falken Tyres is set to supply OEM factory fit tyres to the Volkswagen Up! city car. Volkswagen is the first European automobile manufacturer to commit to Falken’s high performance products and specify the Japanese tyre producer as an OEM supplier.
