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Falken Archive

Nishino to head SRI’s Turkey facility

Masatsugu Nishino has been named as the new president of Sumitomo Rubber AKO Lastik Sanayi ve Ticaret A.S. in Turkey. Nishino (55), currently the CEO of Falken Tyre Europe, a position he has held since April 2015 Having joined SRI in 19 84, Nishino has previously held positions as CEO of SRI’s largest sales office

Falken celebrates global partnership with Liverpool FC

Falken Tyres celebrated its global partnership with Liverpool Football Club as its Official Tyre Partner ahead of the recent game against Chelsea. A shirt presentation ceremony took place before the game with Chelsea on Saturday, November 25 at Anfield, where 50,477 fans saw the clash end in a 1-1 draw. As a specially sponsored game,

Falken dominates race and drift competitions around the world

Falken’s race and drift teams have secured an outstanding collection of honours this season with the tyre manufacturer adding a world champion and champion to its roster of three ‘king’ accolades and ‘queen’ title this weekend. Falken pilot Yoshihide Muroya claimed victory at the final Red Bull Air Race of the season at Indianapolis to

Falken adds to summer tyre portfolio 

Falken is expanding its product portfolio by launching a new summer tyre model, the ZIEX ZE310 Ecorun. The new tyre line offers outstanding traction and excellent grip on both wet and dry roads, coupled with low wear performance. It is the successor to the ZIEX ZE914 Ecorun, winner of numerous awards from independent testing organisations.

Falken set to make Equip Auto debut

Falken is set to make its Paris debut as an exhibitor at this year’s Equip Auto trade show, held in the French capital October 17-21. Falken will occupy the 80-sqm stand D039 in Pavillion 2.2 at Paris Expo Porte de Versailles. The company will present an extensive selection from its product portfolio plus the new

Falken partners with Liverpool FC

Falken Tyre has entered into a multi-year collaboration with Liverpool Football Club as a global partner and official tyre partner. The partnership will see the two brands work together to create unique experiences for fans and customers alike while opening further growth opportunities in Falken’s key global markets. Utilising the world-class appeal of Liverpool FC,

Falken achieves historic victory at the Nürburgring

Falken has achieved a historic first ever victory in the fourth round of this year’s VLN long-distance championship, with drivers Stef Dusseldorp and Jörg Müller in its BMW M6 GT3. The race was also rounded off with success as the Frikadelli Racing Team, who were also running Falken tyres, finished fourth. In qualifying both Falken’s

New Falken concept tyre on Subaru SUV in New York

The Subaru Ascent SUV Concept at the New York International Auto Show was mounted on Falken 21-inch rim-diameter concept tyres ( size 275/50R21) that feature a directional tread pattern. According to Falken-brand producer Sumitomo Rubber North America Inc.(SRNA), only the tyre’s “bold design evokes the power, toughness and SUV stylishness” of the Ascent. However, SRNA wasn’t willing to discus technical details about the tyres. The

Falken at the Geneva International Motor Show

Sumitomo Rubber Industries, is currently exhibiting  its Falken brand at  the Geneva International Motor Show,”. In addition to the latest lineup of Falken tyres, the stand  features Falken’s cutting-edge technologies,  including “NEO-T01”, a next-generation tyre production  system developed in the pursuit of “Ultra-High Precision” tyre  manufacturing. The brand’s “GYROBLADE” airless tyre technology, which makes flat

Falken chosen as OEM for Volkswagen Tiguan

Falken has been chosen as an original equipment manufacturer for new Volkswagen Tiguan models. The company is supplying Falken ZIEX ZE914A ECORUN tyres in the dimension 215/65 R17 99V to factory-equip the new vehicles. Volkswagen’s compact SUV offers an attractive new design, comfort and convenience, and top-class driving dynamics. Falken ZIEX ZE914A ECORUN are the

Falken presents new summer tyres for light trucks and vans

Falken has expanded its product range by adding the Linam Van01, a summer tyre tailored for light trucks and vans. The Linam Van01 offers significantly improved service life, enhanced safety and outstanding performance on wet and uneven road surfaces. The optimised tread pattern, with large central sipes and a wide, flat profile, provides even pressure