Bridgestone Ireland recently held a very successful dealer event and preview of its 2013 tyre line up, at the Radisson Blu St. Helen’s Hotel, Stillorgan, Co. Dublin.
Bridgestone’s Technical Center Europe (TCE), based in Rome, has won the special Italian “E.ON Energia Award” for distinguishing itself in energy efficiency during 2012.
Bridgestone has been selected to supply its Turanza T001 tyres as standard equipment for the new Mazda 6. The Turanza brand offers an excellent blend of performance and comfort. In addition, the Turanza T001 provides excellent traction in both wet and dry – features that are well-suited for the performance of the new Mazda 6.
Firestone has introduced the Maxi Traction IF radial for today’s faster, more powerful tractors. Compared to standard tractor tyres, the IF is designed to either carry a higher load at the same pressure or carry the same load at lower air pressure.
Bridgestone Europe has published the 2012 edition of its “Environmental Commitment and Performance” report. The new report provide a comprehensive update of environmental data relevant to European operations while confirming the Group’s environmental objectives and strategies.
Bridgestone has introduced the Ecopia EP001S tyre on the market: the company’s first tyre to carry top EU Label A/A grades for both fuel efficiency (RRC = A) and wet grip (WGI = A), as defined by the new European Tyre Regulations
Bridgestone Europe will sponsor Audi FIS Alpine Ski World Cup events again in the upcoming 2012/2013 winter season. This follows a successful first season, where strong media coverage, corporate hospitality and local marketing activation helped promote the Bridgestone range of premium winter tyres and give it a higher impact at point of sale.
Bridgestone’s winter tyre, the Blizzak LM-80, designed especially for the newest generation of SUVs and CUVs, came out the winner in the latest test by the GTÜ (German Association for Technical Inspection) and ACE (Auto Club Europe).
