Bridgestone Archive
07 Sep 2016
New Bridgestone A001 weather control tyre
Bridgestone’s A001 Weather Control tyre is designed for moderate European climates with wet, mild winters. With its “all weather” silica compound, special water evacuation blocks and high edge density, the Bridgestone A001 Weather Control provides a dynamic driving experience with safe grip and confident handling in all conditions, even when winter strikes unexpectedly. The Bridgestone
17 Aug 2016
Bridgestone first founding partner of Olympic Channel
Bridgestone has been confirmed as the first founding partner of the Olympic Channel. The new, ground-breaking digital platform, where fans can experience the power of sport and the Olympic Movement all year round will launch worldwide on Sunday 21 August following the closing ceremony of the Olympic Games Rio 2016. The four-year partnership between Bridgestone
09 Aug 2016
Bridgestone Sweeps Podium at 39th Coca-Cola Zero Suzuka 8 Hours
Bridgestone swept the podium at the 39th Coca-Cola Zero Suzuka 8 Hours Endurance Road Race, which took place July 28-31 The event was the fifth time teams racing on Bridgestone Tires have dominated the podium at this premier race. “I would like to sincerely congratulate the members of the YAMAHA FACTORY RACING TEAM,” said Michihiro
27 Jul 2016
Bridgestone to challenge itself at Northern Ireland Open
Bridgestone is hoping to raise its profile to more than 35,000 fans when it makes its presence felt at the 2016 Northern Ireland Open in Partnership with Tayto and Ulster Bank at Galgorm Castle next week. The world’s number one tyre and rubber company will be the official tyre supplier at the event from July
20 Jul 2016
Bridgestone issues safety call amid spike in bike usage
Bridgestone’s very own ‘bike guru’ is offering a series of simple safety checks for riders to bear in mind as they take to the roads in growing numbers over the summer holidays, after declaring: “The majority of bikers don’t check their tyres.” Senior motorcycle product manager Gary Hartshorne, who has more than 25 years’
18 Jul 2016
New President and CEO for Bridgestone EMEA
Bridgestone has announced the appointment of Paolo Ferrari to the role of President and Chief Executive Officer (CEO) of the corporation’s Europe, Middle East, and Africa (EMEA) business unit based in Zaventem, Belgium. Mr. Ferrari also will be a member of the Bridgestone Europe NV/SA Board of Directors and Executive Committee. Franco Annunziato, who previously
21 Jun 2016
Bridgestone for every 4×4 application
Bridgestone’s 4×4 range offers a tyre for almost every vehicle and 4×4 application including SUV motorway driving and extreme off-road conditions.
The Dueler HP Sport is one of Bridgestone’s most technologically advanced 4×4 tyres and it has become the flagship in its range. The tyre has been designed with luxury and sporty SUV’s and 4×4’s in
15 Jun 2016
Bridgestone introduces new tyre assembly system
Bridgestone has introduced a new tyre assembling system called Examation at its flagship Hikone plant in Japan. Designed to further improve quality and enhance productivity with regards to tyre production technologies, this advanced system combines Bridgestone’s proprietary information and communication technologies with artificial intelligence . Bridgestone plans to leverage this system at existing and new
13 Jun 2016
Bridgestone DriveGuard wins two awards
Bridgestone’s revolutionary DriveGuard tyre has received public acclaim by winning two awards in the course of the last month in Germany and the UK. On 23rd May, the Bridgestone DriveGuard received the Reifen Essen 2016 Innovation Award in the category “Technology and Products”. This was the 6th edition of the award which is judged by
09 Jun 2016
Bridgestone DriveGuard wins prestigious Auto Express award
Bridgestone’s revolutionary DriveGuard tyre has received the ultimate endorsement after being crowned as the Auto Express Product of the Year for 2016 – just two months since its UK launch. DriveGuard, the touring tyre which allows drivers to continue their journey for 50 miles at up to 50mph, has been recognised for its ability
30 May 2016
Bridgestone introduces The Bandag Contract of Trust
Bridgestone has developed “The Bandag Contract of Trust” for commercial fleets. The guarantee aims at reassuring fleets that Bandag retreaded tyres are not only a safe and reliable alternative to a new set of tyres, but also a solution for reducing fleets’ tyre related costs per kilometer. The proposition applies also to retreads made from