Bridgestone Europe launched its new motorcycle tyre website – with a fresh, user-oriented approach. This new, multi-lingual site – http://moto.bridgestone.eu – is currently available in English, French, German, Italian and Spanish.
Bridgestone has extended its winter tyre offer with the launch of the Blizzak LM-32C for car-derived vans and small vans of up to 3 tons. Compared with its predecessor LM-18C, the new lamellen Blizzak LM-32C provides significantly stronger snow traction, better wet braking and more than 10% higher mileage.
Bridgestone has unveiled two new truck tyres, the Ecopia H-Steer 001, and Ecopia H-Drive 001, which it claims are the most ecological and economical truck tyres that the manufacturer has ever developed.
Bridgestone has been selected as an OE tyre supplier by PSA Peugeot Citroën for the new Peugeot 208. Bridgestone EP25 in size 185/65R15 88T will be the predominant tyre on Peugeot 208 models with 15-inch rims and Bridgestone Potenza RE050A tyres in size 205/45R17 88V will be the only tyre on 17-inch wheels.
Bridgestone tyres have been selected as Original Equipment on the new BMW 3 Series, introduced in Europe in February 2012. Safety and balanced performance are the themes, with a selection of Bridgestone standard touring tyres and Run-Flat Technology (RFT) tyres specified across the BMW 3 Series model range.
Bridgestone will showcase its total solution package for business partners, such as dealers and fleets: new tyres, retreads, business support and tyre services delivering the lowest cost of ownership this week in Essen.