Bridgestone is continuing its partnership with the all-electric Belgian motorcycle manufacturer Saroléa. For the fourth year in a row, Bridgestone and Saroléa will participate in the TT Zero races at the Isle of Man on June 7. The Saroléa SP7 racing bike is fitted with off-the-shelf Bridgestone Battlax tyres. “This partnership gives Bridgestone an exciting

Bridgestone is highlighting its innovative ‘Tirematics’ tyre monitoring system along with its newly developed M-STEER 001, M-DRIVE 001 and M-TRAILER 001 tyres at the CV Show this week. Tirematics™ encompasses all of Bridgestone’s connected tyre solutions and is being demonstrated throughout the three-day show. IT systems, using sensors, remotely monitor, transmit and analyse real-time information,

Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve,” centered around three priority areas: Mobility, People and Environment. The new commitment builds upon a decade of progress and learning via Bridgestone’s initial CSR programme, the 22 CSR Focus Points. “Our Way to Serve” reflects the company’s longstanding philosophy of

Bridgestone has launched its UK brand activation of its campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024.   The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s

First Stop in Europe believes that the changing technology in automobiles presents both threats and opportunities for tyre and service centres in Ireland. First Stop is developing programmes and supports for its members to help them be more relevant to consumers in this changing environment. Eddie Cunningham talks to Pat Curran, CFO, at Bridgestone Europe’s