Category: Bridgestone

Protyre Autocare has become to first garage in the UK to adopt Bridgestone’s new ‘e-Centre’ concept, described as a significant evolution in the future of tyre retail.

Bridgestone has enhanced its Virtual Tyre Development (VTD) capabilities with the addition of a new driver-in-the-loop (DiL) simulator at its EMEA R&D Centre based near Rome, Italy.

Bridgestone has announced plans to construct a pilot demonstration plant for precise pyrolysis of end-of-life tyres at its plant in Seki City, Gifu Prefecture, Japan.

Bridgestone EMEA has announced the appointment of Mete Ekin as group president of Bridgestone EMEA, effective 1st February 2025.

Bridgestone is completing the line-up of its flagship long-haul Ecopia tyre range with Enliten technology, following the launch of Ecopia Trailer.

Bridgestone Corporation has won the ‘Prince Michael International Road Safety Award’ for its Bridgestone Road Safety Program (BSRP).

Bridgestone Ireland sponsored the Driver of the Year at the Coach and Bus show in the RDS recently.

Bridgestone has debuted two new tyres designed specifically for fleets operating in both on-road and off-road environments, the Bridgestone M-Steer 002 and Bridgestone M-Drive 002.

Bridgestone has develop bespoke high-performance Potenza Sport tyres with Enliten Technology for both models of the Mercedes-AMG SL: the Mercedes-AMG SL 55 4Matic+ and the Mercedes-AMG SL 63 S E Performance.

Bridgestone Corporation has announced a total investment of around 27 billion yen (€167.8 million) to expand capacity at three of its passenger car tyre production facilities in Japan.

Bridgestone is introducing its new all-season van tyre, the Duravis All Season EVO. Replacing the Duravis All Season, the latest launch is said by Bridgestone to be engineered to deliver maximum efficiency year-round for van users and fleets, from regional to urban last mile deliveries, whilst reducing downtime and costs.