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Bridgestone Archive

Bridgestone develops airless bicycle tyre

Bridgestone has developed an airless bicycle tyre as part of its “air free concept” technology. The company will advance feasibility studies and seek to make this new tyre available in the market by 2019. Bridgestone did not give details on the materials used in the concept, but said it uses plastics in the spokes. Bridgestone’s

Bridgestone unveils refined global corporate social responsibility commitment

Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve,” centered around three priority areas: Mobility, People and Environment. The new commitment builds upon a decade of progress and learning via Bridgestone’s initial CSR programme, the 22 CSR Focus Points. “Our Way to Serve” reflects the company’s longstanding philosophy of

The legend lives on with Bridgestone

It was last September when Bridgestone first introduced its exciting project to use the latest technology to produce new tyres for the legendary Jaguar XJ220. This new tyre development has been craved by the owners of these classic cars for some years. Four months, 17 specs and hundreds of laps later, the prototypes have been

Bridgestone launches Olympic campaign

Bridgestone has launched its UK brand activation of its campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024.   The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s

Bridgestone selected as one of the 2016 Top 100 Global Innovators

Bridgestone has been selected as one of the 2016 Top 100 Global Innovators by Clarivate Analytics. The Company was also included in the 2015 selection, making this its second inclusion. Formerly the Intellectual Property and Science business of Thomson Reuters, Clarivate Analytics presents this award to the top 100 innovating companies and institutions that lead

Changing service sector has threats and opportunities for tyre and service centres

First Stop in Europe believes that the changing technology in automobiles presents both threats and opportunities for tyre and service centres in Ireland. First Stop is developing programmes and supports for its members to help them be more relevant to consumers in this changing environment. Eddie Cunningham talks to Pat Curran, CFO, at Bridgestone Europe’s

Bridgestone and Firestone focus on latest developments at Geneva

Bridgestone is back at the Geneva Motor Show with a strong message of supporting every individual through innovation and partnership. The Bridgestone booth in Hall 6, Stand 6253, spotlights Bridgestone and Firestone brands’ latest developments in Europe. Partnership and Innovation Centre stage is Bridgestone’s exciting TOP Partnership with the International Olympic Committee. A frieze of

Bridgestone announces Olympic Partnership in Geneva

Today, at the Geneva International Motor Show 2017, Paolo Ferrari, CEO and President of Bridgestone  Europe, Middle-East & Asia (EMEA), announced the start of the activation of Bridgestone’s exciting Olympic Partnership across the  EMEA regions. He was joined at the press conference by Christophe Dubi, Executive Director, Olympic  Games, International Olympic Committee. On the activation

Bridgestone at the Geneva Motor Show 2017

The latest developments from the Bridgestone and Firestone brands, will be on display at the Geneva Motors show,March 9-19. Centre stage will be Bridgestone’s exciting TOP Partnership with the International Olympic Committee. A frieze of imposing imagery will take the visitor on a journey of innovation in sport and in tyre development. This culminates in

Bridgestone to make messages stick at the CV Show

Bridgestone can confirm another multi-themed, high profile presence at the 2017 CV Show, at the NEC in Birmingham, with its innovative ‘Tirematics’ tyre monitoring system taking centre stage, along with its newly developed M-STEER 001, M-DRIVE 001 and M-TRAILER 001 tyres. Bridgestone will aim to create the most compelling stand by a tyre manufacturer for

Bridgestone back in world championship motorcycle racing

Bridgestone is set to supply two teams in the prestigious FIM Endurance World Championship series (EWC). Both YART Yamaha Official EWC Team and the F.C.C. TSR Honda team will race on Bridgestone tyres for the next round of the FIM EWC, the 24 Heures Moto at Le Mans, France, on 15 April 2017. The two