Bridgestone Archive
28 Jun 2017
Bridgestone reaches out to bikers
Bridgestone has created a broad online platform to share with bikers and fans memorable stories about its motorcycle tyres, the places they take their riders and the adventure of their experiences. Anchored on the dedicated website www.grippingstories.com, content is shareable across a range of social media in text, video and audio – the media landscape
05 Jun 2017
Bridgestone secures FirstGroup global fleet partnership
The FirstGroup fleet contract covers operations in the USA and Canada in addition to the UK. It is Bridgestone’s biggest commercial fleet contract in its history, a $110m, five-year deal with transport operator FirstGroup. Bridgestone will supply tyres to more than 60,000 of FirstGroup’s buses and coaches in the USA, Canada and the UK. Greg Ward, commercial sales director for Bridgestone, said:
31 May 2017
Bridgestone reaches out to bikers
Bridgestone has created a broad online platform to share with bikers and fans memorable stories about its motorcycle tyres, the places they take their riders and the adventure of their experiences. Anchored on the dedicated website www.grippingstories.com, content is shareable across a range of social media in text, video and audio – the media landscape
24 May 2017
Bridgestone on the podium at Oschersleben
In another thrilling duel between two R1 Yamaha machines, the Bridgestone-equipped YART Yamaha Official EWC Team finished a close runner-up at the 8 Hours of Oschersleben in Germany on May 20. YART on Bridgestone completed 318 laps less than 31 seconds behind its fellow factory-backed Yamaha team, and 3 laps ahead of the rest of
17 May 2017
Bridgestone’s Jaguar XJ220 journey officially brought to life
Bridgestone’s painstaking work to kit the legendary Jaguar XJ220 out in a set of its premium tyres has been officially brought to life, courtesy of a feature video with the Don Law team. It was last September when Bridgestone first introduced its exciting project to use the latest technology to produce new tyres for the
16 May 2017
Bridgestone aims to go one better at Oschersleben
Bridgestone is aiming to go one better than its Le Mans second place when the world’s top motorcycle endurance teams take on the 8 hours of Oschersleben in Germany on May 20. The Bridgestone-equipped YART Yamaha Official EWC Team led the 24 Hours of Le Mans Moto (15-16 April) for much of the race and
10 May 2017
Bridgestone teams again with Saroléa for Isle of Man TT
Bridgestone is continuing its partnership with the all-electric Belgian motorcycle manufacturer Saroléa. For the fourth year in a row, Bridgestone and Saroléa will participate in the TT Zero races at the Isle of Man on June 7. The Saroléa SP7 racing bike is fitted with off-the-shelf Bridgestone Battlax tyres. “This partnership gives Bridgestone an exciting
08 May 2017
Bridgestone equip first premium mid-size SUV from Alfa Romeo
Bridgestone has been selected by Alfa Romeo to be a tyre supplier for its first premium mid-size SUV, it was revealed. Engineered with Run-Flat Technology and designed with all season capability, the Dueler H/P Sport tyre from Bridgestone will equip the all-new 2018 Alfa Romeo Stelvio. “Bridgestone is honoured to supply tyres for the much
26 Apr 2017
Bridgestone highlights Tirematics tyre monitoring at CV Show
Bridgestone is highlighting its innovative ‘Tirematics’ tyre monitoring system along with its newly developed M-STEER 001, M-DRIVE 001 and M-TRAILER 001 tyres at the CV Show this week. Tirematics™ encompasses all of Bridgestone’s connected tyre solutions and is being demonstrated throughout the three-day show. IT systems, using sensors, remotely monitor, transmit and analyse real-time information,
19 Apr 2017
Bridgestone develops airless bicycle tyre
Bridgestone has developed an airless bicycle tyre as part of its “air free concept” technology. The company will advance feasibility studies and seek to make this new tyre available in the market by 2019. Bridgestone did not give details on the materials used in the concept, but said it uses plastics in the spokes. Bridgestone’s
05 Apr 2017
Bridgestone unveils refined global corporate social responsibility commitment
Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve,” centered around three priority areas: Mobility, People and Environment. The new commitment builds upon a decade of progress and learning via Bridgestone’s initial CSR programme, the 22 CSR Focus Points. “Our Way to Serve” reflects the company’s longstanding philosophy of