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Bridgestone Archive

Bridgestone reaches out to bikers

Bridgestone has created a broad online platform to share with bikers and fans memorable stories about its motorcycle tyres, the places they take their riders and the adventure of their experiences. Anchored on the dedicated website www.grippingstories.com, content is shareable across a range of social media in text, video and audio – the media landscape

Bridgestone secures FirstGroup global fleet partnership

The FirstGroup fleet contract covers operations in the USA and Canada in addition to the UK. It is Bridgestone’s biggest commercial fleet contract in its history, a $110m, five-year deal with transport operator FirstGroup. Bridgestone will supply tyres to more than 60,000 of FirstGroup’s buses and coaches in the USA, Canada and the UK. Greg Ward, commercial sales director for Bridgestone, said:

Bridgestone reaches out to bikers

Bridgestone has created a broad online platform to share with bikers and fans memorable stories about its motorcycle tyres, the places they take their riders and the adventure of their experiences. Anchored on the dedicated website www.grippingstories.com, content is shareable across a range of social media in text, video and audio – the media landscape

Bridgestone on the podium at Oschersleben

In another thrilling duel between two R1 Yamaha machines, the Bridgestone-equipped YART Yamaha Official EWC Team finished a close runner-up at the 8 Hours of Oschersleben in Germany on May 20. YART on Bridgestone completed 318 laps less than 31 seconds behind its fellow factory-backed Yamaha team, and 3 laps ahead of the rest of

Bridgestone’s Jaguar XJ220 journey officially brought to life

Bridgestone’s painstaking work to kit the legendary Jaguar XJ220 out in a set of its premium tyres has been officially brought to life, courtesy of a feature video with the Don Law team. It was last September when Bridgestone first introduced its exciting project to use the latest technology to produce new tyres for the

Bridgestone aims to go one better at Oschersleben

Bridgestone is aiming to go one better than its Le Mans second place when the world’s top motorcycle endurance teams take on the 8 hours of Oschersleben in Germany on May 20. The Bridgestone-equipped YART Yamaha Official EWC Team led the 24 Hours of Le Mans Moto (15-16 April) for much of the race and

Bridgestone teams again with Saroléa for Isle of Man TT

Bridgestone is continuing its partnership with the all-electric Belgian motorcycle manufacturer Saroléa. For the fourth year in a row, Bridgestone and Saroléa will participate in the TT Zero races at the Isle of Man on June 7. The Saroléa SP7 racing bike is fitted with off-the-shelf Bridgestone Battlax tyres. “This partnership gives Bridgestone an exciting

Bridgestone equip first premium mid-size SUV from Alfa Romeo

Bridgestone has been selected by Alfa Romeo to be a tyre supplier for its first premium mid-size SUV, it was revealed. Engineered with Run-Flat Technology and designed with all season capability, the Dueler H/P Sport tyre from Bridgestone will equip the all-new 2018 Alfa Romeo Stelvio. “Bridgestone is honoured to supply tyres for the much

Bridgestone highlights Tirematics tyre monitoring at CV Show

Bridgestone is highlighting its innovative ‘Tirematics’ tyre monitoring system along with its newly developed M-STEER 001, M-DRIVE 001 and M-TRAILER 001 tyres at the CV Show this week. Tirematics™ encompasses all of Bridgestone’s connected tyre solutions and is being demonstrated throughout the three-day show. IT systems, using sensors, remotely monitor, transmit and analyse real-time information,

Bridgestone develops airless bicycle tyre

Bridgestone has developed an airless bicycle tyre as part of its “air free concept” technology. The company will advance feasibility studies and seek to make this new tyre available in the market by 2019. Bridgestone did not give details on the materials used in the concept, but said it uses plastics in the spokes. Bridgestone’s

Bridgestone unveils refined global corporate social responsibility commitment

Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve,” centered around three priority areas: Mobility, People and Environment. The new commitment builds upon a decade of progress and learning via Bridgestone’s initial CSR programme, the 22 CSR Focus Points. “Our Way to Serve” reflects the company’s longstanding philosophy of