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Brityrex International a big success

SingEx-ECI International, the organiser of the recently-concluded Brityrex International 2014, plans to build on the success of this year’s show and grow it to become the UK and Ireland’s principal tyre trade exhibition.

The foundation has already been established as evidenced by the depth and breadth of the show, and the positive response that it elicited from both exhibitors and visitors. Visitors to Brityrex International 2014 were treated to an expanded programme which encompassed informative and engaging discussions within the TyreTalk seminars, enhanced product variety, numerous product launches and first time appearances at a UK tradeshow , and more.

Aloysius Arlando, Chief Executive Officer of SingEx Holdings, the holding company of SingEx-ECI International says: “We are grateful for the positive comments received from our partners at Brityrex International, particularly those relating to the quality of buyers, the professional presentation of the event and the value of the TyreTalk seminar programme.”

“Our task now is to examine all of the feedback and put plans in place that will take the show to the next level. Those plans are likely to see increased investment in the show and will certainly include working closely with the trade and key sponsors such as the National Tyre Distributors Association (NTDA). We are focused to grow the entire Tyrexpo series to be the leading tyre trade event in the respective regions. The next edition of Tyrexpo Asia, to be held in Singapore in March next year, marks the tenth edition, and will be the largest and most comprehensive show since its launch two decades ago.”

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