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Brityrex heading for a sell out at EventCity

Brityrex International at Manchester’s EventCity is heading for a sell-out. By the end of July the leading tyre and equipment show had less than 10 per cent of exhibition floorspace left, with more than two months still to go to the 9 October opening date.

Commenting on the show’s strong performance, Paul Farrant, managing director of Brityrex organiser ECI International, says: “This is the right show, in the right place at the right time. The tyre sector is facing imminent law changes for tyre labelling and Tyre Pressure Monitoring Systems and exhibitors are very keen to show how they can help the trade deal with the changes.

“Given the high levels of interest, our message to anyone still looking to exhibit is to act fast, as space and locations are now at a premium.“

ECI believes another important factor is the highly competitive nature of the UK tyre market, which remains one of the largest in Europe. “We have dozens of brands at the show from around the world and all of them are there to establish a presence in the UK by meeting new distribution partners,” confirms Paul Farrant.

ECI’s visitor pre-registration service is now open for the show, guaranteeing hassle-free, fast-track entry to EventCity. Visit for more details.