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Bridgestone’s training offering scoops successive NTDA Award


Bridgestone’s abiding promise to ‘continuously develop people’ has been honoured in the most prestigious manner possible, after the NTDA awarded its Staff Training & Development accolade to the business for a successive year.Truck tyre manufacturer Bridgestone, was successful in the training category once again, making it three category wins in the last four years (2016, 2018 and 2019).

Since scooping the award in 2018, Bridgestone has strengthened its training team, developed a number of courses for automotive retailers and has even entered into a partnership with Her Majesty’s Prison Service via an offender training scheme to upskill the commercial tyre industry.

This supplements new MAPS training courses for selected customers, where training is given about understanding motorists’ unique driving habits and what to look out for when they arrive on the forecourt.

NTDA Chief Executive Stefan Hay said: “Bridgestone has now won the NTDA Staff Training and Development Award on a number of occasions and the judges felt that this year’s entry shows, once again, the company’s ongoing commitment to training and development across the UK Tyre Industry. There can be no doubt, that Bridgestone has an outstanding pedigree when it comes to skills development and this latest win is extremely well deserved!”

Bridgestone’s training and development manager Paul Turner was cited as influential force behind the company’s training provision, offering numerous packages of bespoke support to suit each individual customer – either at their premises or Bridgestone’s state-of-the-art MIRA workshop.

Paul said: “This is a fabulous endorsement of the work we’ve been undertaking as a business. Training and development is an absolutely fundamental cornerstone of our company philosophy and it is great that the NTDA’s judging panel has recognised this and awarded us with the trophy.

The continuous development of staff is an intrinsic commitment that we all share. For our work to be honoured with an NTDA Award really is the icing on the cake after also winning in 2018. We can’t see this as the fulfilment of our offering though, but just the beginning. We will continue to work hard on a number of new campaigns to empower staff and customers – and continue to raise standards across the automotive industry.”