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Bridgestone wins Innovation Award


Bridgestone have won an Innovation Award for its all-season touring tyre, Weather Control A005.

Bridgestone’s first ever all-season touring tyre, Weather Control A005 helps drivers master their journey, whatever the season. From highway turns to unexpected braking in the city, the premium tyre offers outstanding control across different weather conditions, especially in the rain – which is considered essential by European drivers.

Bridgestone has designed the Weather Control A005 to meet the needs of consumers who are looking for year-round convenience and safety.

However, the story of the Weather Control A005 doesn’t begin at the drawing board. Before beginning on the design, Bridgestone conducted research into the needs and expectations 15,000 end-users held for an all-season tyre, while also questioning them about their day-to-day driving challenges.

Independently tested and certified by TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, the Weather Control A005 outperformed the leading competitor on the market for braking in both wet and snowy conditions.

The Bridgestone Weather Control A005 has also been awarded the best-in-class, EU label A-grade for wet grip and C-grade for rolling resistance (with some selected sizes even achieving the B-grade in rolling resistance).

Bridgestone Weather Control A005 is legally compliant 365 days a year thanks to its qualified performance on snow, certified by the 3 Peak Mountain Snow Flake (3PMSF) marking. It also goes the distance, offering the same great mileage as Bridgestone’s premium summer touring tyre, Turanza T005.

The highly qualified engineers and chemists at the Bridgestone Technical Centre in Rome, Italy, are responsible for the design of the Bridgestone Weather Control A005. The tread design features a V-shape layout, innovative ‘Z’ side shape and high-volume slots in the shoulder of the pattern. It works with the optimised body construction and contact pressure distribution to ensure the tyre performs to the expectations of end-users in terms of grip, fuel efficiency and wear. The use of Bridgestone’s Nano Pro-TechTM technology and a high silica content further support the performance of the tyre.