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Bridgestone to rename recently acquired TomTom Telematics


Following Bridgestone’s acquisition of TomTom Telematics back in April, the tyre maker has revealed that the telematics company will be renamed ‘Webfleet Solutions’ from October 1.

The acquisition of TomTom Telematics was motivated by Bridgestone’s ambition to strengthen its digital capabilities, as part of its ongoing transformation from a premium tyre producer into a mobility solutions leader.

The acquisition has reinforced Bridgestone’s footprint in data-based solutions that make fleet operations more effective and efficient. Now, the newly-named Webfleet Solutions – inspired by its main solution platform Webfleet, which has been providing leading telematics for fleets for over two decades, reflects Bridgestone’s ambition to provide a wider range of digital mobility and fleet solutions to its customers and consolidate a global leadership position. The EMEA business now serves over 1.2 million vehicles with mobility subscriptions and fleet solutions.

Commenting on this announcement was CEO and President of Bridgestone EMEA, Paolo Ferrari said: “When we acquired Webfleet Solutions at the beginning of the year, we created a fleet solutions powerhouse. Together we have every capability to lead in what is an incredibly exciting, fast growing, and innovative area of mobility.

“We have the ambition, the infrastructure and resources, the data and insights, and we have the people and their unrivalled knowledge. As the new worlds of connected and autonomous mobility rapidly become a reality, together Bridgestone and Webfleet Solutions will ensure that our customers can enjoy every benefit of this new era.”