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Bridgestone to premiere new offerings at IAA

At IAA 2018, Bridgestone says it will premiere new cutting-edge offerings complementing its premium range of tyres and mobility solutions.

This year’s IAA will see Bridgestone introduce its new generation of Ecopia tyres for truck and bus. Developed and tested in partnership with Bridgestone’s fleet customers across Europe, this new Ecopia range will lower fleets’ operational costs all year-round by significantly reducing fuel consumption, and with the unique benefit of excellent wet grip and uncompromised mileage, the company says. These new tyres are also designed for multiple lives by retreading them with the Bandag process.

Bridgestone will also premiere a new vehicle maintenance solution for fleet customers at IAA. Using digital technologies, this offering will provide fleets with data-based insights that ensure vehicle uptime and limit the common challenges of day-to-day operations.

Bridgestone says that, as of 2019, truck and bus tyres will start to be supplied with electronic tagging system RFID (radio-frequency identification).

The addition of RFID will bring further value to fleet customers by enhancing the traceability of their tyre casings and providing a time-efficient and accurate system for data sharing and entry. Customers will be able to freely access their report findings, which will ultimately help to educate the business and optimize their total cost of ownership.

RFID will be used across all Bridgestone’s interfaces and will bring significant value to their tyre management systems for fleets of commercial vehicles, today better known as ‘Total Tyre Care’. Available at the 2,100 member-dealers of the Bridgestone Partner network, ‘Total Tyre Care’ ensures optimal safety and reduces tyre-related and maintenance costs while keeping fleet vehicles operating at maximum efficiency.

Macro trends such as climate change and digitalization, and the growing influence of CASE (Connected, Autonomous, Shared and Electric), combine to present new challenges. Bridgestone says its experts are constantly working behind the scenes to develop cutting-edge digital mobility solutions through a combination of innovation, partnerships and research.

Visitors at IAA 2018 will be able to witness first-hand some of the areas Bridgestone is working on to provide fleets with safe, efficient, convenient and sustainable solutions for the future.

Bridgestone’s smart corner concept will be showcasing the ologic technology, applied for the very first time as a concept on truck and bus tyres. Developed for electric vehicles, ologic technology uses a larger diameter and narrower tread to deliver outstanding fuel efficiency, all without compromising safety, according to the company.

Also being shown at IAA will be Firestone Industrial Products’ Airide Pro air damping technology. Designed for trailer applications, the Airide Pro ensures true body and axle control to provide improved ride quality, longer tyre life and reduced total cost of ownership.