Bridgestone is set o establish a new technical centre in Thailand, with a total investment of the project is approximately ¥3.7 billion.
Currently, tyre development, tyre production technology development, and quality management for operations in the Asia Pacific region are handled by the company’s technical center in Japan.
Once the new facility is complete, operations will be gradually shifted to the new technical centre. With this shift, the Bridgestone Group intends to further enhance these functions and establish a framework for research and development that will reflect information from the markets in a more timely manner. As markets in the Asian region continue to grow and diversify rapidly, the Group believes that by strengthening its technical support in the region, it will be able to respond more quickly to customers’ needs, while also enhancing the operational level in its Asian plants in terms of safety, the environment, product quality and delivery.
In keeping with the company’s mission – “Serving Society with Superior Quality”, the Bridgestone Group plans to increase its presence in the Asia Pacific region through enhancing research and development, expanding its sales network, and increasing tire production capacity.