Bridgestone Corporation has today announced a new management structure to support and further its corporate transformation.
Masahiro Higashi, current global COO, and Paolo Ferrari, president & CEO, Bridgestone Americas, have been named joint global chief operating officers, effective 1st May, 2022.
Ferrari will continue to serve as president and CEO of Bridgestone Americas, as well as continue to lead the global solutions business strategy. In this new global capacity, Ferrari will expand his responsibilities to oversee Bridgestone’s business in Europe, Middle East, India and Africa (BSEMIA).
Meanwhile, Higashi will continue to lead Bridgestone’s global sustainability strategy and, from 1st May, expand his responsibilities to include the BSCAP business, which is expected to generate synergies in the Bridgestone home market – Japan and Asia, where Bridgestone has a long history of success.