Bridgestone reveals 2025 motorsports plan
Bridgestone Corporation has revealed its motorsports plan for 2025. This year, the company says it will continue to support various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture.
Valuing its “origin” as a tyre manufacturer, the company will contribute to the development of motorsport culture by reinforcing the sustainable global motorsport as a “mobile laboratory” and connecting the refined technologies under extreme conditions to the development of replacement car and motorcycle tyres.
In top-level professional race series, Bridgestone’s support will primarily come through supplying Bridgestone Potenza tyres for Super GT car races in Japan.
The company will also provide Bridgestone Battlax tyres for motorcycle races for All Japan Road Race Championship motorcycle races and Endurance World Championship (EWC), the world’s foremost series of endurance motorcycle races by Fédération Internationale de Motocyclisme (FIM).
With Firestone Firehawk tyres for car races, the company serves as the exclusive tyre supplier for the motorsport series in North America, the NTT Indycar Series, which includes INDY500.
Bridgestone also supports grassroots motorsports. For example, the company continues to supply tyres to Super Taikyu Series races as the official tyre supplier. In addition, it will supply tyres for the All-Japan Gymkhana Championship and Mazda’s grassroots motorsport races as well as the Toyota Gazoo Racing GR86/BRZ Cup, a race series that uses mass-produced tyres, and the Toyota Gazoo Racing Rally Challenge, a grassroots motorsport rally for beginners.
At the same time, the company will seek to expand the fanbase for motorsport through the continuation of the Potenza Circuit Challenge, an open-participation event that offers beginners the opportunity to take their first drive around the circuit.
Meanwhile, by supporting sustainable motorsport activities with primarily tyres equipped with “new premium” Enliten technology, which is the base technology for product design, Bridgestone says it is providing support for a carbon-neutral mobility society.
The company will continue to sponsor the Bridgestone World Solar Challenge, a world-leading solar car race held in Australia for which the company has been the title sponsor since 2013. The company will supply competitors in this race with tyres equipped with Enliten technology and that use recycled and renewable materials at higher ratio.
The company will also continue its title sponsorship and support of the Bridgestone FIA ecoRally Cup, an international competition in which non-professional drivers compete with a focus on electricity efficiency using zero-emissions vehicles.
As a new undertaking in 2025, Bridgestone will begin supporting the Kyojo Cup, a series of races for female drivers as the official tyre supplier.