Bridgestone Potenza Sport marketing campaign earns industry award

Bridgestone’s ultra-high performance Potenza Sport tyre is responsible for another award, after an adrenalin fuelled marketing campaign won a prestigious marketing honour.

Bridgestone’s targeted outreach – directly to motoring enthusiasts – won the Industry Marketing Campaign of the Year prize at the NTDA Awards at the NEC in Birmingham.

The campaign which ran from 1st April to 30th June 2022, focused on driving awareness of Bridgestone’s ultra-high performance product Potenza Sport which was launched in 2021.

Bridgestone’s north region managing director Andrea Manenti said: “We wanted to focus on amplifying the factors of emotion and passion of Bridgestone Potenza Sport and projecting them directly to consumers.

“We created an innovative marketing campaign that not only emitted exhilaration and excitement, but also left a lasting impression at the same time. It was carefully targeted at the automotive high performance B2C audience and we were pleased with the strong results.”